Two New Pentax K-Mount Lenses

Big-range zoom and super telephoto

The new smc PENTAX DA 18-270mm F3.5-6.3 ED SDM high magnification
interchangeable zoom lens offers a 15X zoom ratio to cover focal lengths
from wide angle to super telephoto, while its built-in supersonic AF
driving mechanism achieves both smooth, quiet autofocusing operation in a
compact, lightweight design. The lens offers an extraordinary wide
angle-to-long-telephoto zoom coverage making it extremely versatile and
handy, allowing the user to effortlessly capture a wide variety of
subjects, ranging from landscapes and snapshots to sports events,
without the need to change lenses.

The new HD PENTAX DA 560mm
F5.6 ED AW interchangeable super-telephoto lens, featuring PENTAX's
exclusive HD Coating – a newly developed high grade multi-layer lens
coating – and telescope-type optics, delivers clear, well-defined images
of distant subjects.

"The introduction of these two new K-mount
lenses expands the lineup of a vast array of PENTAX lenses already
available for our family of DSLR cameras," explains John Carlson, Sr.
Manager of Sales and Marketing, PENTAX.  "With 25 million lenses
produced since 1975, our commitment to the K-Mount line of lenses has
been strong and unwavering. Every new lens that is introduced offers
photographers more ways to expand their creative vision."

smc PENTAX DA 18-270mm F3.5-6.3 ED SDM Features

Versatile zoom with an extra wide range
When
mounted on a PENTAX K-mount interchangeable-lens digital camera body,
this zoom lens offers a 15X zoom ratio, the longest range in the PENTAX
lineup, covering focal lengths from 27.5mm wide angle to 414mm super
telephoto (equivalent 35mm range). Ideal for travel photography, this
focal range enables photographers to capture a wide variety of scenes
and subjects without needing to change lenses. Its newly designed optics
serve as the key to achieving such wide zoom coverage in a compact,
lightweight body, for optimal versatility and maneuverability.

Supersonic AF motor (SDM)
Thanks
to the incorporation of the PENTAX-original SDM autofocus system driven
by a built-in supersonic motor, this zoom lens offers exceptionally
smooth and quiet autofocus operation. When mounted on an SDM-compatible
PENTAX K-mount digital camera body,* the focus mode is automatically
switched to SDM-assisted autofocusing to ensure dependable, flawless AF
operation.


Exceptional image description

Incorporating
two extra-low dispersion (ED) elements in its optics, this zoom lens
delivers bright, high resolution images, even on the edges, while
effectively minimizing chromatic aberration.

Other features
• Minimum focusing distance of 1.6 ft. (0.49m) over the entire zoom range
• Rounded diaphragm delivers precise control while producing a smooth,
beautiful bokeh (out-of-focus rendition), minimizing the streaking
effect of point light sources

HD PENTAX DA 560mm F5.6 ED Features

Outstanding image rendition of distant subjects
When
mounted on a PENTAX K-mount digital camera body, this super-telephoto
lens offers a focal length of approximately 859mm (equivalent 35mm
format). Since its unique telescope-type optics require fewer optical
elements than conventional lens optics, it assures sharp, well-defined
images, particularly with distant subjects.

New, high grade HD Coating
This
lens is treated with the HD Coating, ** a high grade multi-layer lens
coating recently developed by PENTAX. Compared with conventional
multi-layer coatings, this new coating provides higher light
transmittance with reduced reflection, to deliver sharp, clear images
free of flare and ghosting, even under demanding lighting conditions
such as backlight.

Dustproof, weather-resistant construction
As
a new model of the AW (All Weather) series, this lens features a
dependable dustproof, weather-resistant construction with 29 special
seals to effectively prevent the intrusion of dust and water into the
lens interior. By coupling this lens with a dustproof, weather-resistant
PENTAX interchangeable lens digital camera body such as the PENTAX K-5
II or PENTAX K-30, the user is assured a durable, reliable imaging
system that performs superbly in demanding outdoor settings such as rain
or mist, or in locations prone to water splashes or spray.

Easy control of circular polarizing filter
This
lens comes with a built-in, removable filter holder in the barrel. By
mounting the C-PL (circular polarizing) filter (40.5mm in diameter;
included as an exclusive accessory) to the holder, the user can easily
obtain the desired polarizing effect simply by rotating the filter using
its control ring.


New exterior design signifying HD series
The
lens exterior has been painted an elegant white to minimize heat haze
generated inside the lens barrel due to long exposure to the sun.
Featured in the middle of the lens barrel, a red anodized ring serves as
a distinct, radiant symbol of the new HD PENTAX lens series. Strap lugs
are made from machined aluminum to enhance its exclusive appearance.

Other features
• Smooth autofocus operation using an AF driving motor (DC motor) installed in the lens barrel***
• Quick-Shift Focus system for instant switching to manual focus
operation after the subject is captured in focus by the camera's AF
system
• SP (Super Protect) coating applied to the front surface
of the lens to effectively repel water and grease and easily wipe off
dust and stain
• Rounded diaphragm blades deliver precise control
while producing a smooth, beautiful bokeh (out-of-focus rendition),
minimizing the streaking effect of point light sources

Pricing and Availability
The
new smc PENTAX DA 18-270mm F3.5-5.6 ED SDM zoom lens will be available
at retail outlets nationwide and online in November 2012 with a
suggested retail price of $799.95. The new HD PENTAX DA 560mm F5.6 ED AW
will be available at retail outlets nationwide and online in December
2012 with a suggested retail price of $6,999.95.

For details on the complete line-up of PENTAX lenses, visit: http://pentaximaging.com/camera-lenses/about.

About PENTAX
PENTAX
is a leader in the production of a variety of adventure ready digital
cameras including weather-resistant digital SLRs and stylish, compact,
waterproof cameras, as well as lenses, flash units, binoculars, scopes,
and eyepieces. For more than 90 years, PENTAX has developed durable,
reliable products that meet the needs of adventurous consumers and
businesses. With new headquarters in Denver, Colorado, PENTAX RICOH
IMAGING AMERICAS CORPORATION is a subsidiary of PENTAX RICOH IMAGING
COMPANY, LTD. effective October 1, 2011. Additional details may be found
here: www.pentaximaging.com/news

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