March 2007

LAS VEGAS – Sony Electronics is expanding its line-up of professional digital photo printers with the introduction of new and enhanced models at the Photo Marketing Association show.

Las Vegas, NV - onOne Software, Inc., announces today the upcoming availability of a new software product – Essentials for Adobe Photoshop Elements. This new software suite includes technology from onOne Software’s highly acclaimed Intellihance Pro, Mask Pro, PhotoFrame Pro, and Genuine Fractals software products fine-tuned specifically for Adobe Photoshop Elements. onOne Software is accepting pre-orders now and will begin shipping Essentials for Adobe Photoshop Elements the first week of April 2007.
“For years, users of Adobe Photoshop have come to rely on our full suite of Photoshop plug-ins to enhance and improve their digital images,” said Craig Keudell, president of onOne Software. “Now, with the introduction of Essentials for Adobe Photoshop Elements, onOne Software is able to bring the benefits of our plug-ins to an even wider range of digital imaging enthusiasts.”

Las Vegas -  M-ROCK announces the M-ROCK EXTREME line of camera bags. The EXTREME line includes 22 unique items including mini point n’ shoot digital camera bags, medium digital camera and digital camcorder bags, lens bags, V-shaped top load holster bags, square gadget SLR bags, backpacks and sling bags, as well as accessory items such as a modular belt, camera strap, memory card wallet and a padded U shaped lens cradle. M-ROCK EXTREME bags range in price from $10 up to $250 and offer the most EXTREME protection, functionality and durability.

Photo Marketing Association/PMA Expo, Las Vegas, NV – Kingston Technology Company, Inc., the independent world leader in memory products, today announced it will expand its line of Secure Digital High-Capacity (SDHC) memory cards with the introduction of three new 8GB cards available in Class 2, 4 and 6 speed ratings as well as two new 4GB SDHC cards in Class 4 and 6 speeds, to maximize the performance of today’s higher resolution imaging devices, that include digital cameras, camcorders, PDAs, MP3 players and more.

Photo Marketing Association/PMA Expo, Las Vegas, NV – Kingston Technology Company, Inc., the independent world leader in memory products, today announced it will expand its line of Secure Digital High-Capacity (SDHC) memory cards with the introduction of three new 8GB cards available in Class 2, 4 and 6 speed ratings as well as two new 4GB SDHC cards in Class 4 and 6 speeds, to maximize the performance of today’s higher resolution imaging devices, that include digital cameras, camcorders, PDAs, MP3 players and more.

LAS VEGAS, NEVADA – SanDisk Corporation (NASDAQ: SNDK) today introduced an 8-gigabyte (GB)1 SanDisk Ultra II SD™ High Capacity (SDHC) card to meet the growing demand for more photo and video storage. The new cards can store over 4,000 high-resolution pictures or up to 15 hours of MPEG 4 video2. The announcement was made at the Photo Marketing Association (PMA) Show at the Las Vegas Convention Center, where SanDisk is displaying its photographic products in Booth G191 on Level 1 of the South Hall.

Las Vegas, NV – Panasonic and Leica Camera today announced that they have launched the development of a new Leica D large-diameter telephoto zoom lens, specifically designed for Panasonic’s first digital SLR camera, the LUMIX DMC-L1 and other Four Thirds System compatible digital SLR cameras. The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ lens will also feature Panasonic’s MEGA O.I.S. (Optical Image Stabilizer) and become the first Leica D lens with range up to 300mm.

Fremont, Ca. – Lexar, a leader in advanced digital media and accessories, announced today that the company has further increased the capacity of its widely popular Platinum II flash memory card line-up by introducing a Platinum II 4GB CompactFlash® (CF) card and Platinum II 2GB and 4GB Memory Stick PRO Duo flash cards. Ideal for those who live a digital lifestyle and embrace digital imaging, video, and music, the new Platinum II CF and Memory Stick PRO Duo cards are tailored to address the sweet-spot functionality of prosumer digital SLRs and popular point-and-shoot digital cameras, including high-resolution still image and full-motion video capture at VGA resolution – both of which create large files.

Las Vegas - Responding to the growing demand for super zoom digital cameras, Sony is introducing its new 8-megapixel DSC-H9 and DSC-H7 models. Designed to appeal to families with budding athletes in their broods, the cameras debut Sony’s new advanced sports shooting mode.

LAS VEGAS – Sony is advancing wireless digital photo sharing with today’s introduction of the 6-megapixel Cyber-shot DSC-G1 digital camera.

Las Vegas, Nevada – March 8, 2007 – DxO Labs today announces the immediate availability of the new version of its flagship product – DxO Optics Pro 4.2 – for both Windows and Macintosh computer systems. Enriched with exclusive features and supporting VISTA - Microsoft’s latest operating system, DxO Optics Pro v4.2 software demonstrates DxO’s continued commitment to providing photographers worldwide with an unrivalled set of digital imaging software tools.

LAS VEGAS – March 8, 2007 – Announced today at PMA 2007 (Booth # B142), PNY Technologies®, Inc. introduced several new higher-speed, higher-capacity digital storage solutions, including its 8GB Optima Pro CompactFlash, its 1GB and 2GB Optima Secure Digital as well as its 8GB Secure Digital High Capacity (SDHC) Class 6 cards.

Las Vegas, NV - Nik Software Inc. announced the latest upgrade to its award-winning noise reduction tool Dfine 2.0. Designed to improve image quality, Dfine 2.0 now includes Nik Software’s patented U Point technology for selective editing control and a completely new user interface that is easier to use and improves workflow for busy photographers.

Las Vegas, NV – Lensbabies, LLC introduces at PMA 07 the new medium format version of its 3rd generation selective focus lens, Lensbaby 3G. The medium format version of this award-winning lens expands the Lensbaby product family’s capabilities for the first time into the medium format realm of photography.

MELVILLE, NY, MARCH 5, 2007 – Nikon Inc. (www.nikondigital.com) today introduced the new 55-200mm f/4-5.6G IF-ED AF-S DX VR Zoom-Nikkor lens – a new compact telephoto zoom Nikkor lens that offers Nikon’s exclusive Vibration Reduction technology in a high-powered 3.6x zoom lens. Engineered exclusively for use with Nikon’s DX format digital SLR cameras, including the D80, D40 and recently announced D40x, this new lens approximates the picture angle characteristics of an 82.5-300mm lens on a 35mm film SLR camera. It incorporates many of Nikon’s most advanced lens design attributes such as Extra Low Dispersion (ED) glass, Silent Wave Motor technology (SWM) and Vibration Reduction (VR), delivering outstanding optical performance at a remarkably affordable price. This new lens is ideal for sports, action, wildlife, travel, and portrait photography, among many other telephoto applications.

MELVILLE, NY, MARCH 5, 2007 – Nikon today introduced the new D40x digital SLR camera that is designed to allow users take spectacular photographs with very high-resolution at the touch of a button. The D40x maintains the same compact size, portability and ease-of-use as its already successful sister camera, the D40, and adds features like higher 10.2 megapixel resolution, faster continuous shooting capability and wider ISO sensitivity. Digital SLR cameras are the tool of choice among the majority of professional photographers but some people have found them to be complex or bulky. With the D40x, consumers don’t have to sacrifice the quality of their pictures anymore. The D40x inherits many advanced technologies from Nikon’s professional models, but was designed specifically to make taking outstanding pictures easy and fun for everyone.

CENTER VALLEY, Pa., March 5, 2007 – Olympus today unveiled its EVOLT E-510, a portable digital SLR (single lens reflex) camera with advanced technologies for photo hobbyists and those that are serious about their photography. While easy to use, this new digital SLR appeals to photographers who desire complete creative control.

CENTER VALLEY, Pa., March 5, 2007 – Olympus today announces the EVOLT E-410 digital SLR (single lens reflex) camera – easy enough for the first-time user, advanced enough for the serious photographer. High performance and functionality are packed into a surprisingly portable and simple-to-use body. The E-410 is the best value in its class (available in three configurations beginning at $699.99 for the body) and is loaded with innovations.