Get The Most From Your Batteries
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Get The Most From Your Batteries

September 1, 2007 | Jon Sienkiewicz
Don't run out of power before you run out of pictures
The Rashomon Effect
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The Rashomon Effect

September 1, 2007 | Rob Sheppard
Our perceptions of equipment strongly influence how we feel about it
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HP Delivers New Printers and Tools for Consumers
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HP Delivers New Printers and Tools for Consumers

August 30, 2007 | By Staff
PALO ALTO, Calif., Aug. 28, 2007 – HP today introduced several imaging and printing solutions – including five compact photo printers, five Photosmart single-function and all-in-one printers, two Deskjet printer models and a variety of unique photo books – all designed to make it easier for consumers to print, create and share their content in new ways.
Panasonic Expands LUMIX SLR Line
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Panasonic Expands LUMIX SLR Line

August 30, 2007 | By Staff
SECAUCUS, N.J. (August 30, 2007) – Panasonic today introduced the newest member of its digital single-lens reflex (SLR) camera line, the Panasonic LUMIX DMC-L10, the company’s first SLR with Face Detection.  The DMC-L10 also offers an advanced 2.5 inch Live View LCD which can rotate 270 degrees, enabling versatile shooting options, and making it easy and convenient to shoot from high or low angles. Complete with a 10.1-megapixel Live MOS Sensor, the DMC-L10 includes an advanced, Supersonic Wave Filter system that prevents dust from collecting on the sensor and degrading photo quality.
Tamron AF18-250mm F/3.5-6.3 Di II Wins EISA Award
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Tamron AF18-250mm F/3.5-6.3 Di II Wins EISA Award

August 24, 2007 | By Staff
August 15, 2007, Commack, NY — The AF18-250mm F/3.5-6.3 Di II LD Aspherical IF Macro (Model A18), a lightweight, compact, and ultimate high-power zoom lens designed for exclusive use with digital SLR cameras equipped with APS-C sized image sensors, which was launched in February 2007, has been selected as the winner of the EISA Photo Award – European Consumer Lens of the Year 2007-2008.
Nikon Introduces New D300 Professional Digital SLR
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Nikon Introduces New D300 Professional Digital SLR

August 23, 2007 | By Staff
MELVILLE, N.Y. (AUGUST 23, 2007) – Nikon (www.nikonusa.com) today introduced its most advanced DX-format digital SLR camera, the D300. Engineered with pro-level features and performance, the 12.3 effective megapixel D300 combines brand new technologies with advanced features inherited from Nikon’s newly announced D3 professional digital SLR camera to offer serious photographers remarkable performance combined with agility.
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Nikon Releases D3 Digital SLR
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Nikon Releases D3 Digital SLR

August 23, 2007 | By Staff
MELVILLE, N.Y. (AUGUST 23, 2007) – Eight years after Nikon’s D1 camera changed professional digital photography forever, Nikon today introduced the D3 – a new digital SLR camera that is poised to once again revolutionize photography for professionals. The 12.1 effective megapixel D3 features Nikon’s new FX-format CMOS sensor, measuring 23.9 x 36mm, which is nearly identical to the size of 35mm film. With the fastest startup time, shortest viewfinder blackout time, and shortest shutter lag of any digital SLR camera as well as the capability to shoot up to nine frames per second at full FX-format resolution, the D3 is the world’s fastest digital SLR camera in its class.*
Nikon Adds New Nikkor Zoom Lenses
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Nikon Adds New Nikkor Zoom Lenses

August 23, 2007 | By Staff
MELVILLE, N.Y. (AUGUST 23, 2007) – Nikon (www.nikonusa.com) today announced two new high performance NIKKOR lenses that offer remarkable sharpness, clarity and contrast. The new AF-S NIKKOR 14-24mm f/2.8G ED lens is one of the fastest 14mm ultra-wide angle zoom lenses available today while the new AF-S NIKKOR 24-70mm f/2.8G ED lens is a highly versatile lens ideal for a broad range of applications and lighting conditions. While designed for use with either of Nikon’s FX and DX format digital SLR cameras, these new lenses truly maximizes the potential of Nikon’s recently announced D3 FX-format professional digital SLR camera. Combined with Nikon’s venerable AF-S NIKKOR 70-200mm f/2.8G ED VR, these new lenses now offer professional photographers the ideal three-lens solution with a constant f/2.8 aperture across all three lenses.
Olympus Introduces Sleek New 790 SW
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Olympus Introduces Sleek New 790 SW

August 23, 2007 | By Staff
CENTER VALLEY, Pa., August 23, 2007 – Olympus today introduces the Stylus 790 SW, the newest addition to its stylish and durable Stylus SW line of digital compact cameras. Available in five stunning colors (orange, blue, lime, black and silver), the shockproof, waterproof, freezeproof and dustproof camera captures amazing images in any situation - whether it is a day of fun at the beach, an action-packed snorkel adventure, a family ski trip or a night out with friends.
Nikon Adds Three New Super-Telephoto Lenses To The Professional Nikkor Optics Line-Up
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Nikon Adds Three New Super-Telephoto Lenses To The Professional Nikkor Optics Line-Up

August 23, 2007 | By Staff
MELVILLE, N.Y. (AUGUST 23, 2007) – Nikon (www.nikonusa.com) today introduced three new super-telephoto NIKKOR lenses that offer professional photographers the latest innovations in lens technology and optical design. The new AF-S NIKKOR 400mm f/2.8G ED VR, AF-S NIKKOR 500mm f/4G ED VR, and AF-S NIKKOR 600mm f/4G ED VR all offer unprecedented image quality, responsiveness and versatility along with new features such as Nikon’s VR II Vibration Reduction technology and Nikon’s exclusive Nano Crystal Coat. These new lenses are designed for use with Nikon’s FX and DX format digital SLR cameras and together with Nikon’s current AF-S NIKKOR 200mm f/2G ED VR AF-S NIKKOR 300mm f/2.8G ED VR lens, they complete Nikon’s range of super-telephoto lenses.
Olympus Announces 18x Optical Zoom SP-560 UZ
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Olympus Announces 18x Optical Zoom SP-560 UZ

August 23, 2007 | By Staff

CENTER VALLEY, Pa., August 23, 2007 - Olympus introduces the new SP-560 Ultra Zoom digital camera, the all-in-one solution for consumers looking for power and versatility for any shooting situation. The compact SP-560 UZ blends ease-of-use with an industry-leading focal range (27mm wide-angle to 18x optical zoom), an 8-megapixel image sensor and the latest technologies to deliver superior image quality and performance.

Canon U.S.A. Delivers Highly Anticipated EOS 40D Digital SLR
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Canon U.S.A. Delivers Highly Anticipated EOS 40D Digital SLR

August 20, 2007 | By Staff

LAKE SUCCESS, N.Y., August 20, 2007 – Following months of intense anticipation by Digital SLR enthusiasts worldwide, the EOS 40D DIGITAL SLR Camera from Canon U.S.A., Inc. is scheduled to begin sailing into stores in early September. Building on the success of Canon’s perennially popular “prosumer” EOS 20D and 30D models, the EOS 40D advances the state-of-the-art for mid-range Digital SLR cameras, making it a natural first choice for advanced amateur photographers and entry-level professionals, and an ideal second body for more established photo pros. Indeed, given the level of feature upgrades and improvements, technological wizardry and user-requested creative controls, the Canon EOS 40D SLR’s “prosumer” appellation may refer more to its accessible price point than to the exceptional quality, clarity and resolution of the images it creates.

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Canon U.S.A. Releases 21.1-Megapixel, Full-Frame EOS-1Ds Mark III Digital SLR
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Canon U.S.A. Releases 21.1-Megapixel, Full-Frame EOS-1Ds Mark III Digital SLR

August 20, 2007 | By Staff

LAKE SUCCESS, N.Y., August 20, 2007 – The new 21.1-megapixel, full-frame Canon EOS-1Ds Mark III Digital SLR* camera brings the power of Canon U.S.A., Inc.’s professional imaging excellence and innovation into sharper focus than ever before. While Canon’s EOS-1D series has dominated the 35mm-based professional Digital SLR market for the past six years, the new EOS-1Ds Mark III Digital SLR takes Canon’s pro-digital prowess into and the realm of high-fashion and commercial photo studios where bulkier, medium-format cameras previously reigned.

Canon U.S.A. Introduces Two New Digital ELPH Cameras
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Canon U.S.A. Introduces Two New Digital ELPH Cameras

August 20, 2007 | By Staff
LAKE SUCCESS, N.Y., August 20, 2007 – Canon U.S.A., Inc. today introduced two new compact PowerShot Digital ELPH Cameras – the top-of-the line 12.1-megapixel PowerShot SD950 IS Digital ELPH and the status-setting 8.0-megapixel resolution PowerShot SD870 IS Digital ELPH. Both cameras still have the alluring charm and color that keep them ahead of the aesthetic curve, but now they are also loaded with advanced features and functions, making them perfect for the trend-setting techie. For the consumer attending a sunny backyard soiree, a relaxing respite getaway or an electrifying night on the town, these two Digital ELPH cameras continue to hold court as the perfect combination of beauty and brains. Canon’s PowerShot Digital ELPH cameras verify the adage that you can never be too (feature) rich or too stylishly thin.
Canon U.S.A. Adds Two New Stylish, High-Quality Photo Printers To Its Line-Up
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Canon U.S.A. Adds Two New Stylish, High-Quality Photo Printers To Its Line-Up

August 20, 2007 | By Staff
LAKE SUCCESS, N.Y., August 20, 2007 – For the at-home or small office user who wants to combine high-quality and fast photo printing with excellent text printing, the PIXMA iP4500 Photo Printer and PIXMA iP3500 Photo Printer, announced today by Canon U.S.A., Inc., are two great choices. The PIXMA iP4500 Photo Printer boasts high-resolution, fast photo printing speeds and five individual ink tanks to deliver professional performance. The PIXMA iP3500 Photo Printer offers four individual ink tanks and a 4-inch x 6-inch photo lab quality borderless print in less than approximately 50 seconds,1 all at a value price point.
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Canon PowerShot G9
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Canon PowerShot G9

August 20, 2007 | By Staff
LAKE SUCCESS, N.Y., August 20, 2007 – Canon U.S.A., Inc. announced today that its acclaimed G-series has a new top-of-the line model - the PowerShot G9 digital camera. The PowerShot G9 digital camera offers serious shooters and value-minded professionals a feature-packed camera with many of the advanced photographic capabilities of a high-end Digital SLR camera, in a lightweight, compact package at an affordable price.
Nik Software Dfine 2.0 Now Available
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Nik Software Dfine 2.0 Now Available

August 7, 2007 | By Staff
San Diego, CA – August 7, 2007 - Nik Software Inc. today announced that its award-winning noise reduction software tool Dfine 2.0 is now available for sale from specialty camera retailers in the U.S. or direct from Nik Software (www.niksoftware.com) at a suggested retail price of $99.95. Designed to improve image quality, Dfine 2.0 now includes Nik Software’s patented U Point technology for selective editing control and a completely new user interface that is easier to use and improves workflow for busy photographers.
When Does Digital Match Film?
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When Does Digital Match Film?

August 1, 2007 | Rob Sheppard
Film and digital can't be simply compared by using math. There's much more to the images than numbers.
Panasonic Unveils New High-Zoom LUMIX Digital Camera
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Panasonic Unveils New High-Zoom LUMIX Digital Camera

July 24, 2007 | By Staff
SECAUCUS, N.J. (July 24, 2007) – Panasonic today expanded its LUMIX family of digital still cameras with the introduction of the LUMIX DMC-FZ18, an 8.1 Megapixel compact camera with an impressive 18x optical zoom.  In addition to a premium 28mm wide-angle LEICA DC lens, the DMC-FX18 joins the LUMIX DMC-FX33 and DMC-FX55 as the first Panasonic digital cameras to offer the revolutionary Intelligent Auto Mode, which include Face Detection, Intelligent Scene Selector and Continuous Auto-focus functions, allowing users to easily capture clear, professional-quality images in any situation or setting.
Kubota Image Tools Creates Digital Photography Bootcamp Scholarship Program
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Kubota Image Tools Creates Digital Photography Bootcamp Scholarship Program

July 17, 2007 | By Staff
Bend, OR (July 17, 2007) – Kubota Image Tools is pleased to announce the creation of a Digital Photography Bootcamp Scholarship Program. Professional photographers (or serious amateurs aspiring to be pros) are invited to apply to the program for a chance to be selected for a full scholarship to any of Kubota Image Tools’ upcoming Bootcamps – including the long sold-out October 2007 Bootcamp.
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