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Adobe Announces New Products, Updates
The new Adobe Lightroom CC
At MAX 2017, Adobe’s Creativity Conference in Las Vegas, the company announced new products and big updates. Lightroom CC was introduced, and Lightroom Classic CC, Lightroom mobile and Lightroom.adobe.com updates were detailed, in addition to Creative Cloud Photography plan changes and a new Lightroom CC plan.
The company is rebranding the current version of Lightroom CC as “Lightroom Classic CC” and is launching a new Lightroom CC, which is a cloud-based workflow. With a “streamlined” interface, the new Lightroom CC is designed to provide easy access to images on any platform across the company’s range of products, but has a completely different, minimalist look.
Adobe is also changing their pricing for the products, which we outline below. There will be a variety of ways to get access to Lightroom CC, including the standard Creative Cloud Photography plan, one with more storage and one with more storage but fewer bundled apps.
Now, here’s all the news we have about the new changes to Adobe Lightroom CC and other new products and updates.
Lightroom CC + Lightroom Classic CC
Adobe has rebranded one product as it introduces another. Lightroom becomes Lightroom Classic CC, with the launch of Lightroom CC, which Adobe says “is designed to be a cloud-based ecosystem of apps that are deeply integrated and work together seamlessly across desktop, mobile, and web. Lightroom Classic CC is designed for desktop-based (file/folder) digital photography workflows. It’s a well-established workflow solution that is distinct and separate from our new cloud-native service. By separating the two products, we’re allowing Lightroom Classic to focus on the strengths of a file/folder based workflow that many of you enjoy today, while Lightroom CC addresses the cloud/mobile-oriented workflow.”
The original Lightroom has been rebranded as Lightroom Classic CC
Adobe says its Lightroom Classic CC changes were based on user experience issues. They include:
As for the new Lightroom CC, it’s designed and built upon three principles, according to Adobe: Powerful, but simple, seamless workflow across all devices—desktop, mobile and web—and cloud-based.
Lightroom CC on the desktop is a new app for Mac and Windows. Featuring a new interface, it’s intended to let creatives have access to their original images, edits and metadata, synced and stored in the cloud. What’s called Adobe Sensei, Adobe’s version of Artificial Intelligence, lets users automatically tag photos for search capability and much more.
As for mobile, Lightroom also adds new tag and search functionality, and it has been optimized to work with iOS 11 and Android O, the latest version of the Android OS.
For web, Lightroom CC gets additional sharing tools and the new Tech Preview (experiment with new Adobe technologies and provide feedback) and a new Lightroom CC Gallery, among other features.
Also, Lightroom for Apple TV has been updated with new features to make sharing photos easier.
Creatives also should note that Lightroom 6 is the last stand-alone version of Lightroom that can be purchased outside of a Creative Cloud membership, though there will be no camera support updates or bug fixes after 2017. However, Lightroom 6.13 with support for the Nikon D850 will be released on October 26, 2017.
Adobe also made announced and updated these products:
As for Adobe’s cloud plans, the new Lightroom CC is available in three photography plans:
Visit adobe.com for all the details.
See the press releases below:
Adobe Introduces New Lightroom CC Cloud Photography Service Integrated Cloud-based Service Enables Easy Editing, Organizing, Storing, and Sharing of Photography From Anywhere
LAS VEGAS, Nev. — Oct. 18, 2017 —Adobe (Nasdaq:ADBE) today announced the all-new Adobe Photoshop Lightroom CC cloud-based photography service. Launched over a decade ago, Lightroom became the industry’s leading desktop application for editing and organizing photography. Now in an increasingly mobile-centric world, and with major improvements in smartphone cameras, Lightroom is transforming digital photography again. Built for professionals and enthusiasts, the new Lightroom CC fulfills the demands of today’s photographers for a more accessible, cloud-based photography service for editing, organizing, storing and sharing their photos from wherever they are.
Featuring a streamlined user interface, Lightroom CC enables powerful editing in full resolution across mobile, desktop, and the web. With Lightroom CC, photographers can make edits on one device and automatically synchronize their changes everywhere. Lightroom CC makes organizing photography collections easier with features like searchable keywords that are automatically applied without the hassle of tagging. And Lightroom CC makes it simple to share photos on social media.
“As the leader in digital photography, today Adobe is unveiling Lightroom CC, our next generation photography service,” said Bryan Lamkin, executive vice president and general manager, Digital Media at Adobe. “Lightroom CC answers photographers’ demand for a deeply integrated, intelligent, cloud-based photography solution.”
Key Lightroom CC capabilities include:
Updates to Adobe Photoshop Lightroom Classic CC
Previously known as Lightroom CC, major updates to Lightroom Classic CC include an enhanced Embedded Preview workflow that enables users to scroll through large sets of photos to select a subset of images significantly faster than before. Lightroom Classic CC also features new editing capabilities, including a new Color Range and Luminance Masking functionality that enables users to apply precise edits. As contrasted with the cloud-centric, anywhere workflows of Lightroom CC, the new Lightroom Classic CC continues to focus on a more traditional desktop-first workflow with local storage and file and folder control.
Availability, Plans, and Pricing
The all new Lightroom CC is available across three photography plans:
For those who are truly mobile and don’t require a desktop photography solution, the Lightroom Mobile plan for iOS and Android is available with 100 GB ($4.99/month).
For more information on available plans, please visit https://www.adobe.com/creativecloud/plans.html.