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Adobe Releases Photoshop Elements 7 & Premiere Elements 7

Makes Editing and Sharing Memories Easier Than Ever Before

SAN JOSE, Calif. (Business Wire EON) August 25, 2008 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced two major upgrades for hobbyist digital photo and video enthusiasts: Adobe® Photoshop® Elements 7 and Adobe Premiere® Elements 7 for Windows® with new membership. Available as a standalone product or as a single retail bundle package, the revolutionary products allow for instant access to the best photo and video options for designing unique and meaningful creations.

For the first time, Photoshop Elements 7 and Premiere Elements 7 customers will have the option to sign-up for one year of membership on, extending the capabilities of the software by providing helpful templates and creative tutorials delivered on a regular basis. Other benefits include: automatic online backup and storage of photos and videos, access to photos and videos from virtually anywhere, and interactive options to share photo memories with great impact.

Photoshop Elements 7’s Powerful Yet Easy-to-use Editing Tricks Make Ordinary Photos Extraordinary

Photo Editing Features
•    The new Smart Brush helps users apply incredible effects exactly where they want with a single stroke. Brighten up a face in a portrait or add texture to just one part of a lifeless photo without changing the whole image.
•    Scene Cleaner, based on Adobe’s innovative Photomerge® technology, creates the ideal photo by letting users simply brush away unwanted subjects such as tourists that got in the way.
•    Make your photos flawless with new Quick Fix tools like the Toothbrush tool that can whiten teeth instantly or the Blue Skies tool to make colorful photos more vibrant.
Polished Movies in Minutes with Enhanced Editing Options in Premiere Elements 7
Video Editing Features
•    Now supporting the AVCHD format, Premiere Elements 7 automatically analyzes video clips as they are imported and applies Smart Tags that identify video quality, number of faces, sounds and more to help consumers quickly find the clip they want.
•    New InstantMovie means video clips can be easily dragged and dropped into feature-packed themes such as birthday, wedding or extreme sports for a polished video with coordinated titles, transitions and Hollywood special effects.
•    For special effects similar to “green screen” technology, the new Videomerge option can automatically place a person into any scene to impress audiences.
New Membership Inspires Users to Get Creative and Stay Connected
Users can push their creativity even further with membership, offered in two levels, Basic1 and Plus2.
•    For those who want fresh, creative project ideas delivered straight to the desktop, the option to purchase an annual Plus membership guarantees inspiration will come on a regular basis in the form of new tutorials, seasonal artwork, themed templates and more.
•    In addition, Plus membership provides 20GB of storage – enough for 15,000 photos, four hours of DVD-quality videos or a combination of both.
•    Online back-up keeps memories safe from computer failure or natural disaster, with access from anywhere, via a personal account linked to the software.
• Basic membership can be experienced for free, providing 5GB of storage, access to photos and videos virtually anywhere and online photo sharing in a fun interactive environment.


 •    The addition of Mobile beta, a rich Adobe Flash® based mobile application, offers camera phone users the easiest way to upload, share and access photos using their account. Mobile runs in the background and allows consumers to take photos, send messages and run other applications while pictures are being uploaded to their account.
Quote – Doug Mack, Adobe Vice President
•    “Our customers are spending more time online and we want to help them stay connected with their favorite people and memories,” said Doug Mack, vice president and general manager of Consumer and Hosted Solutions at Adobe. “The introduction of membership means photos and videos are accessible from virtually anywhere and we’re no longer limited to what we can fit into ‘the box.’ We’ve got a new mechanism that delivers fresh ideas and inspiration, safely protects what you’re storing, and provides fun options for sharing. The best part is – it’s all dynamic and current, expanding the already powerful capabilities of Photoshop Elements 7 and Premiere Elements 7 throughout the year.”
Pricing and Availability
•    Adobe Photoshop Elements 7 and Adobe Premiere Elements 7 for Windows will be available in local retail outlets such as Best Buy, Circuit City, Costco (Photoshop Elements 7 only), Office Depot, Office Max and Staples in October 2008. They are available now for pre-order at,, &
•    Photoshop Elements 7 & Premiere Elements 7 bundle will be available for US$149.99. The products also will be available separately for US$99.99.
• Plus membership will be available for purchase from within the products for US$49.99 and Basic membership can be experienced for free. membership is available in the U.S. only.
•    Information about other language versions, as well as pricing, upgrade and support policies for other countries is available at
Helpful Links
•    More information on Photoshop Elements and Premiere Elements:
•    More information on membership:
•    More information about Mobile beta:
•    Adobe:

1. Basic membership does not require the purchase of any Adobe product, including Photoshop Elements 7 and Premiere Elements 7.

2. With Plus membership, annual membership terms apply.
About Adobe Systems Incorporated Adobe revolutionizes how the world engages with ideas and information – anytime, anywhere and through any medium. For more information, visit