Canon EOS M Digital Camera

The mirrorless camera features continuous autofocus and expansive lens lineup

LAKE SUCCESS, N.Y., July 23, 2012 – Combining the perfect blend of
advanced video features and excellent still image quality in a
convenient size, Canon U.S.A., Inc., a leader in digital imaging
solutions, today announced the EOS M Digital Camera. Canon has made
significant advancements in the realm of professional-quality HD video
capture, from advanced CMOS sensor technology to smooth, quiet
continuous autofocus. Inspired by EOS technology, the EOS M leverages
these core technologies and distills them down to provide outstanding
video capture capabilities while retaining high-quality still image

When shooting still images, the EOS M camera’s 18-megapixel
APS-C-sized CMOS image sensor provides a shallow depth of field,
incredible low-light image quality and a wide dynamic range to capture
rich gradation and detail. This new addition to the EOS family offers a
great solution to videographers and photographers of all levels, with
two new lenses designed specifically for Canon’s new camera format – the
EF-M 22mm f/2 STM kit lens and the optional EF-M 18-55mm f/3.5-5.6 IS
STM lens– and the ability to use the full line of Canon EF and EF-S
lenses through the optional Mount Adapter EF-EOS M.

“The EOS M includes a unique feature set making it an ideal
movie-making tool, while also offering incredible still image quality on
its APS-C-sized CMOS sensor.  The camera’s size, image quality,
advanced video capabilities and the versatility of Canon’s full lineup
of lenses make the EOS M another great option to help our customers
record and capture their creative vision,” said Yuichi Ishizuka,
executive vice president and general manager, Imaging Technologies &
Communications Group, Canon U.S.A.

Product Specifications and Features:
    •    EOS Full HD Movie mode with Movie Servo AF for continuous focus tracking of moving subjects also includes:
    ◦    Manual exposure control
    ◦    Multiple resolution frame rates
    ◦    Built-in stereo microphone
    ◦    Manual audio level adjustment
    ◦    Video Snapshot mode with
touch-screen editing
    •    18.0-megapixel APS-C CMOS sensor
    •    ISO 100–6400 (expandable to 12800 in H mode) for video
recording, ISO 100–12800 (expandable to 25600 in H mode) for still image
shooting from bright to dim light and high performance Powerful DIGIC 5
Image Processor for exceptional image quality video and photos

    •    Hybrid CMOS AF delivers fast autofocus speed for video and photos
    •    Touch Screen 3.0-inch Clear View LCD monitor II (approximately
1,040,000 dots) with smudge-resistant coating features multi-touch
operation allowing photographers to use familiar gestures such as
“pinch-to-zoom” and “swiping” to scroll between pictures and Touch AF
for an easy and intuitive video capture experience
    •    Scene Intelligent Auto mode delivers expertly optimized
photos and scene detection for amazing results even when shooting at
    •    Advanced imaging features like Handheld Night Scene mode, HDR
Backlight Control mode, and seven Creative Filters provide added
    •    Multi-shot Noise Reduction helps preserve precious detail in photos at high ISO speeds
    •    Compatible with SD/SDHC/SDXC memory cards, including new Ultra High Speed (UHS-I) cards
    •    Compatible with all Canon Speedlite accessories including the new Speedlite 600EX and Speedlite Transmitter ST-E3-RT
    •    Compatible with Canon’s GPS Receiver GP-E2

An Advanced Video Capture Device
The EOS M utilizes Canon’s Hybrid CMOS AF system to deliver fast
autofocus speed for both video and photos. The Hybrid CMOS AF system
truly shines when shooting video with EOS Full HD Movie mode including
Movie Servo AF for continuous autofocus and tracking of moving subjects.
The Hybrid CMOS AF system is located on the CMOS sensor itself and
combines phase-difference AF and contrast AF to achieve operational
stability, speed and precision. The Movie Servo AF function on the EOS M
is enabled by default which keeps images on the rear screen in constant
focus, even before the shutter is pressed. This continual focus makes
for sharp video capture in a snap or to help reduce shutter lag due to
focusing when still images want to be shot. The camera employs three AF
methods for video and photos, Face Detection & Tracking AF,
Multi-Point AF for automatic selection and Single-Point AF, where users
select one of 31 AF points. Through the camera’s touch-panel operation,
subject recognition and tracking is engaged at the touch of a finger,
allowing users to track subjects accurately and focus on intended
subjects with ease. In addition to subject tracking, the touch-panel LCD
allows for simple, intuitive operation, menu navigation and touch
features making it easy to shoot video and photos.

Thanks to Canon’s new Stepping Motor (STM) technology, when using
either of the newly announced M-series lenses – the EF-M 22mm f/2 STM
kit lens or the optional EF-M 18-55mm f/3.5-5.6 IS STM lens – the AF
system remains silent, helping ensure users only capture the sound of
the scene being recorded. The EOS M also features manual audio level
control to 64 levels, a built-in stereo microphone, which includes a
wind filter and an attenuator function to reduce audio distortion in
extra loud situations.

The EOS M records MPEG-4 AVC H.264 video as an
.MOV file in a range of NTSC and PAL professional frame rates, including
1080p Full HD video at 30p (29.97), 24p (23.976) and 25p, 720p HD video
at 60p (59.94) or 50p and Standard Definition video at 30p (29.97) or

In addition to the creativity afforded by over 70 compatible lenses,
the EOS M also includes Picture Style settings – including custom
Picture Styles – when shooting video, allowing users to adjust color
settings the same as when shooting still images. The camera also
includes Canon’s Video Snapshot mode for an easy way to record and
create a fun highlight reel that can be easily shared. Video Snapshot
mode combines a series of short video clips into a single file, all
in-camera.  Through the camera’s touch-screen controls users can delete,
cut or re-order the clips in-camera for quick and easy editing.

Optical Diversity: New M-Series Lenses and Accessories
Along with the EOS M, Canon is also introducing two new M-series lenses –
with new EOS M mounts –that include STM technology allowing for smooth
and silent focusing when paired with Hybrid CMOS AF.

The EF-M 22mm f/2 STM kit lens is ideal for shooting video and still
images. The fixed focal length lens has a great capacity for gathering
light with an incredible aperture of f/2 and when combined with the
camera’s APS-C image sensor, provides beautiful bright images and
background blur for both video and stills. For more focal range
versatility, Canon is also introducing the new EF-M 18-55mm f/3.5-5.6 IS
STM, which provides videographers and photographers with a variable
zoom range for general use with video recording or photographing. Both
lenses are designed specifically for use with the EOS M digital camera.

In addition to the two lenses, any of Canon’s EF and EF-S lenses can
be used with the EOS M with the optional Mount Adapter EF-EOS M. The
EOS M camera’s strong magnesium and stainless steel frame provide the
durability and rigidity to support the full line of EF and EF-S Lenses
in a lightweight convenient design. Using the adapter allows the camera
to be fully integrated into the EOS ecosystem of lenses, adding creative
options and versatility to this powerful camera.

Ideal for use with the EOS M[i], Canon is also announcing a new
compact and lightweight flash unit, the Speedlite 90EX, designed for the
photographer on the go. The Speedlite 90EX is capable of coverage for
24mm wide angle lenses (35mm equivalent) with maximum guide numbers of
30 feet (9 meters) at ISO 100. The flash unit can be controlled
wirelessly for creative multiple flash shoots and uses the standard
Canon EOS hot shoe mount for compatibility with all EOS DSLR cameras and
PowerShot digital cameras that include a hot shoe.

The EOS M Digital Camera bundled with the new EF-M 22mm f/2 STM kit lens
will be available in October for an estimated retail price of $799.99. A
white version of the EOS M Digital Camera bundled with the new EF-M
22mm f/2 STM kit lens will be exclusively available through the Canon
Online store,

The new EF-M 18-55mm f/3.5-5.6 IS STM lens, Mount Adapter EF-EOS M
and Speedlite 90EX will all be available in October at an estimated
retail price of $299.99, $199.99 and $149.99 respectively.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer,
business-to-business, and industrial digital imaging solutions. With
approximately $45.6 billion in global revenue, its parent company, Canon
Inc. (NYSE:CAJ), ranks third overall in U.S. patents registered in
2011† and is one of Fortune Magazine’s World’s Most Admired Companies in
2012. Canon U.S.A. is committed to the highest levels of customer
satisfaction and loyalty, providing 100 percent U.S.-based consumer
service and support for all of the products it distributes. Canon U.S.A.
is dedicated to its Kyosei philosophy of social and environmental
responsibility. To keep apprised of the latest news from Canon U.S.A.,
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