Read More

This is Why You Need to Use Adobe Lightroom

January 21, 2015 | By Jay Goodrich
Use Lightroom because it is a non-destructive, importing, cataloging, processing, exporting, and sharing software designed as an all-inclusive platform specifically for photographers...
Read More

5 Things We need to Forget About as Photographers

January 12, 2015 | By J. Ana Flores
Why 5 things we need to forget? Quite simply because I feel that all over the world too many photographers are...
Read More

My Best Photos of 2014

December 31, 2014 | By Jay Goodrich
2014 was one of those years where I felt like I was on a roller coaster. I am not talking...
Read More

FREE CreativeLive Workshop!

November 14, 2014 | By Jay Goodrich
IF YOU ARE IN SEATTLE – JOIN US IN THE STUDIO I’m delighted to be heading back to Seattle to...
Read More

A New Website…

October 23, 2014 | By Jay Goodrich
Is just like a new car! Without that new car smell. Unless there is a brand new 5K Retina Display...
Read More

It’s Time for a Photography Tune-Up

June 17, 2014 | By Jay Goodrich
A FREE ebook Download Has your camera been sitting all alone in a dark closet, in a remote location of...
Read More

5 Reasons to Reject an Image

March 6, 2014 | By J. Ana Flores
With the age of digital photography now becoming a mainstream part of society, how do you decide what photos are...
Read More

My Best Photos of 2013

December 29, 2013 | By Jay Goodrich
My Best Photos of 2013 began with a look at 56,721 selects from this past year. I think it is...
Read More

Jackson, Wyoming 83002 – Dreamer, Drifter…

July 29, 2013 | By Jay Goodrich
Jackson, Wyoming…this is all going to make sense momentarily, just bear with my rampant train-of-thought diatribe (maybe a bit harsh...
Read More

8 Principles for Professional Photographers that I have discovered in My Career

March 13, 2013 | By Jay Goodrich
I have been creating images and articles as a business model for a long time now. During that time frame...
Exposure Blending in Photoshop CS6
Read More

Exposure Blending in Photoshop CS6

February 15, 2013 | By Jay Goodrich
It’s not that often that I use exposure blending anymore because many of my clients want a single capture image....
Read More

A New Website is Finally Here!

January 31, 2013 | By Jay Goodrich
I haven’t been lost, but I have been busier than I would have ever expected in my life. About six...

Sign up for our newsletter

Stay up to date on all the latest photography gear!
Diffraction and Focus Stacking Tutorial
Read More

Diffraction and Focus Stacking Tutorial

December 14, 2012 | By Jay Goodrich
Here’s a video that highlights how I overcome diffraction issues with today’s digital cameras and lenses by stacking multiple focal...
Read More

The Adventure is the Journey

September 5, 2012 | By Jay Goodrich
Or is the journey an adventure? I think the two are so interconnected and interrelated that you cannot have one...
Read More

Intent on Design

July 25, 2012 | By Jay Goodrich
In today’s digital world we all take tons of photos. We then take those images and master them. We use...
In The Field Episode 2
Read More

In The Field Episode 2

June 23, 2012 | By Jay Goodrich
A little something for your weekend viewing.
Read More


May 31, 2012 | By Jay Goodrich
With the announcement of our new website last week, I discussed changing directions. About taking your current status quo and...
Read More

Changing Directions

May 24, 2012 | By Jay Goodrich
Falling into complacency. Have you ever done it? Or are you doing it right now? As an artist you work...
Read More

Field Testing the Canon 1DX

April 25, 2012 | By Jay Goodrich
I know everyone out there is waiting in anticipation to see the noise levels on the image files for this...
Read More

In the End What Will You be Known For?

March 2, 2012 | By Jay Goodrich
I have witnessed some major changes in photography throughout my career. I remember the days when you had no choice...
Main Menu