Leaf Releases AFi 10 Camera System

New System Features Rotating 56mm ‘True Wide Frame’ Sensor

Elmsford, NY –  August 5, 2008 – Leaf, the developer of the world’s most advanced medium-format digital camera solutions, today announced a new 56×36 millimeter, 56 megapixel digital imaging sensor. Together with the new ‘Verto’ internal sensor rotation technology, the new ‘True Wide Frame’ (TWF) sensor can be internally rotated to enable full frame photography in both landscape and portrait orientation, without turning the camera or removing the imaging module. The AFi 10 imaging module with the TWF rotating sensor can also be used with large-format cameras to deliver an unprecedented 56mm of digital capture in both the horizontal and vertical planes.These new technologies are the result of extensive research among professional photographers by Leaf scientists and photography experts. Beyond delivering higher resolutions, Leaf is also dedicated to improving the usability, flexibility and creative potential of their medium-format digital camera systems, freeing up photographers to focus on their art.

“This latest announcement demonstrates the Leaf commitment to developing complete camera systems that adapt to the needs and habits of professional photographers”, said Dov Kalinski, General Manager of Leaf. “With the new internally rotating ‘True Wide Frame’ 56 millimeter sensor, this new AFi system is our most flexible ever. Especially with 56 megapixel range sensors, the best-of-class optics of the AFi system become even more important. These are just a few ways that Leaf elevates professional photography to a new level of excellence.”

‘True Wide Frame’ Sensor

Leaf has developed the exclusive new 56×36 millimeter, 56 megapixel TWF sensor in cooperation with DALSA Corporation, who specialize in digital imaging components. Designed to measure, the TWF sensor fits perfectly into the 6×6 (56x56mm) frame of the Leaf AFi camera. With the Leaf TWF 56mm sensor, Leaf maximizes large and medium-format photography. This enables lenses to regain their full angle of view, something that has not been possible in professional photography since the days of film. The TWF sensor fully integrates with the best-of-class German optics in the AFi. TWF technology is also available in the new Leaf Aptus 10 digital camera back.

Verto Internal Sensor Rotation

Verto internal sensor rotation technology in the new Leaf AFi camera system means no more turning the camera, or even the imaging module, to switch from portrait to landscape orientation. With one finger you can flip the sensor from the horizontal to the vertical plane and back. In addition to its ergonomic and time saving benefits, Verto also makes it possible to take advantage of the full frame 56mm TWF sensor in both orientations.

About Leaf: Our Science Your Art

Since introducing the world’s first digital camera back (DCB) in 1992, Leaf has been recognized as a worldwide leader in the professional photography market. With extensive knowledge of image processing, color management and file conversion technology, Leaf has become the preferred professional digital camera vendor for the world’s leading photographers. www.leafamerica.com/press/press_releases_afi10.asp