Lily Self-Flying Camera Available for Pre-Order

Lily Camera

Lily Camera

Entrepreneur Antoine Balaresque was on a family vacation and realized that his mother was missing from all the photos because she was the photographer. With the desire to create a camera that could easily include the photographer in the photo, Balaresque started to develop a camera that could hover. With the excitement over quadcopter technology growing in recent years it also became apparent that there is a need for a copter that can follow its owner without the need to learn specialized control techniques. An easier learning curve makes this technology available for everyone.

Balaresque created a team with robotics engineers, hardware engineers, flight specialists and the ex-Brand Manager from GoPro to help his concept become reality.

The team has developed Lily, a self-flying camera that takes flight once it’s thrown into the air and follows its owner on any sort of athletic adventure. Completely waterproof, it can land in water for use by surfers, kayakers and beach lovers. And simple-to-understand controls allow you to create different flight paths so Lily can follow, shoot from behind, and circle its owner. Flight paths can also be pre-programmed via smartphone app.

Check out Lily in action:

Lily is expected to be available at the beginning of 2016. Pre-orders have begun! Check out more info here:

“Throw-and-Shoot” Camera, Lily, Debuts Available for Pre-Order at on May 12

(Menlo Park, CA) Lily, a company pioneering easy-to-use, self-flying cameras, today debuted the Lily Camera, the world’s first throw-and-shoot that flies itself. Initiated with a simple throw in the air, the Lily Camera automatically follows its owner, capturing stunning footage and high definition images while hovering in place or flying at speeds up to 25 mph. The camera, completely engineered for tough aerial and water environments, is well suited for outdoor action sports enthusiasts and for anyone who just wants a simple, fun way to record and share their everyday activities. Leveraging advanced computer vision algorithms and GPS, the Lily Camera intelligently tracks its owner, following his/her every move. With autonomous flight, Lily expands creative shooting opportunities well beyond single point of view handheld and action cameras. Now totally free from having to hold or maneuver a camera, the Lily owner can be featured and included in all shots from casual outdoor activities to travel, snow, surf, golf, hiking, boating, and family adventures.

“Point-and-shoot devices, action cameras, camcorders, and DSLRs have served us well on the ground and attached to drones, but we’ve always wanted a richer, more contextual point of view,” says Balaresque. “Lily automatically creates exciting close range photos and wide, cinematic shots previously reserved for professional filmmakers.”


● Throw it in the air to start shooting

● Flies itself, no controller required

● Waterproof

● Sleek design, fits in any backpack, weighing 2.8 lbs

● Photos: 12 MP, Video: 1080p @ 60fps / 720p @ 120fps

● Sony IMX117 1/2.3’’ image sensor

● Programmable flight paths via mobile app

● 20 minutes of flight time

● Optimal flying range: Outdoors 10-30 ft, up to 25 mph

● Audio recording from tracking device

● Complies with FAA guidelines



The Lily Camera has a highly technical yet personal relationship with its owner. The owner wears a tracking device that relays his/her position, distance, and speed. This proprietary technology enables Lily to fly completely autonomously, always keeping its owner in the shot and delivering smooth footage. Lily is also programmable and can receive directions via the tracking device or the mobile app for more granular controls. The camera is able to follow, loop, zoom, fly out, hover, and more.


Fully waterproof with a sleek design, the Lily Camera is hardy enough to withstand challenging winds and water. “Home base” to Lily is the owner’s hand. Via the tracking device, the owner summons Lily to make a graceful palm landing. That same tracking device also enables audio recording that is automatically synced with the camera’s video footage, an option not offered on conventional drones that carry a separate camera.


Pre-orders for the Lily Camera begin May 12 at $499 USD. UPDATE 7/31/2015: Pre-order pricing is $699 through August 15, after which, pricing will increase. The special pricing includes the camera and a wrist tracking device with waterproof case. Additional accessories such as propellers, cases, etc. will be available for purchase online. The product ships in February 2016 at a retail price of $999.

For more information and to pre-order Lily, please visit