New Sony A-Mount Telephoto Lens

SAN DIEGO, July 24, 2012 – From flattering portraits to faraway wildlife
and fast-action sports, nearly every subject can be captured
beautifully with the new SAL55300 telephoto zoom lens, the latest
addition to Sony's A-mount lens lineup.

Optimized for use with α A-mount camera models with APS-C sensors,
the compact, stylishly-designed interchangeable lens is an ideal
addition to the camera bag for any Sony photographer.

"The new SAL55300 lens is a perfect complement to our acclaimed line
of alpha A-mount cameras with Translucent Mirror Technology, allowing
consumers to capture distant, faraway subjects with razor-sharp focused
images and Full HD videos," said Mike Kahn, director of the alpha
business at Sony Electronics.  "With a versatile 55-300mm, 5.5x
magnification range, fast, quiet performance and an attractive price
tag, it's a welcome addition to our alpha A-mount system."

The new SAL55300 lens features a whisper-quiet Smooth Autofocus
Motor (SAM) and an advanced optical design to get the best from the
high-speed performance and high resolution sensors common to Sony's
A-mount camera lineup.  Additionally, it contains an ED (Extra-Low
Dispersion) glass element, commonly featured on premium Sony G Lens
models, that reduces color aberrations, improves image quality and
provides excellent contrast and corner-to-corner sharpness.

Pricing and Availability
The new SAL55300 A-mount interchangeable lens for A-mount cameras will
be available in September for about $300 at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.