New Tiffen Apple App

Hauppauge, NY – February 3, 2009 — The Tiffen Company, a Long Island based leading manufacturer and distributor of photographic accessories, announced a special version of its award-winning Tiffen Dfx Digital Filter Creative Effects software, for Apple® iPhone® and iPod Touch® owners.

Tiffen Photo fx™ software is currently available on the Apple iTunes app store at an introductory price of $2.99 and features 26 filters/effects with slider controls for an infinite range of custom effects within five different, fun groups and an extensive range of 27 different film looks. The software, launched just two days ago, is already ranked in the top 10 on the iTunes photo app site.

The Tiffen Photo fx software allows users to enhance images from photos taken or stored on their iPhones, saves the new images for display later without overwriting the original image, to email friends, family and business associates.

The easy to use, fun software includes a wide range of creative variations such as: Face fx, Outer fx, Fun fx, Classic fx, and Wild fx. The Tiffen Photo fx application even includes a random filter selector feature. Just open any photo in Tiffen Photo fx, shake the iPhone slightly for the application to randomly choose a filter that can be applied to the image, then permit another filter to be selected or again randomly have one picked.  Details about Tiffen Photo fx are available at: http://www.tiffen.com/photofx_homepage.html and a tutorial video on You Tube at: http://www.youtube.com/watch?v=s9xmBSvqs8A

With the proliferation of digital cameras sharing digital images has never been easier. Tiffen Photo fx, lets users be more creative with their images, without the need of a computer.

The Tiffen Company

Tiffen is a leading US manufacturer of glass filters and other fine products for digital, still, video, motion pictures and television.  Tiffen products are used in almost every major movie and TV production around the world.  Tiffen filters have earned Technical Achievement Awards and a Scientific and Engineering Award from the Academy of Motion Picture Arts and Sciences for their ColorCore™ Filter Lamination Process and Ultra Contrast Filter, plus a Prime Time Emmy® Award for filter engineering excellence.  Tiffen also features the following lines: Davis & Sanford, Domke, Saunders, Steadicam, Stroboframe, and Zing Designs.