Nikon Announces Moving Moments Photo Contest On AshtonsD60.com

NEW YORK (May 23, 2008) - Calling all shutterbugs! Nikon today announced the “Nikon D60 Moving Moments Photo Contest” in conjunction with the D60 D-SLR advertising campaign featuring Ashton Kutcher. Beginning May 23, 2008, consumers can upload an image with an accompanying description to www.ashtonsd60.com for a chance to win the grand prize of a trip for two to Los Angeles to attend The Hollywood Style Awards sponsored by Nikon and a new D60 camera kit to capture all of the action. Sixty first prize winners will also receive a new D60 camera kit allowing them to capture their “moving moments” with incredible ease.

We are very excited to engage consumers through the ‘Moving Moments Photo Contest’,” said Lisa Baxt, senior communications manager for Nikon Inc. “This contest is a fantastic way for people to share their favorite memories and the moments that move them for a chance to win some great prizes.”

One-hundred and twenty semi-finalists in the “Nikon D60 Moving Moments Photo Contest” will be chosen beginning June 21 by a panel of judges based on the interpretation of the “moving moments” theme, their accompanying description and photo quality. The sixty D60 winners will be determined by consumers visiting and voting on their preferred picture on ashtonsd60.com between June 25 and July 15, 2008. The image that receives the most consumer votes will win the grand prize.

In addition to the photo contest, visitors to ashtonsd60.com can view images taken by the D60, learn more about the D60 with Ashton and watch the television commercial. For more information on the photo contest and the D60 D-SLR camera, please visit www.ashtonsd60.com.

About Nikon
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with Digital SLR cameras,” according to the latest J.D. Power and Associates 2007 Digital Camera Satisfaction Study. Nikon Corporation, the parent company of Nikon Inc., recently celebrated its 90th anniversary and announced the production of over 40 million NIKKOR SLR interchangeable lenses. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the Web’s most comprehensive photo learning and sharing communities.