Pentax Expands Q-System

With 12.4-megapixel Q10 interchangeable lens camera

CORPORATION (PENTAX), today expands on the innovative Q-system with the
new 12.4 megapixel PENTAX Q10 interchangeable lens camera, new Q-Mount
PENTAX 06 15-45mm F2.8 telephoto zoom lens and Adapter Q for PENTAX
K-mount lenses, expanding its family of compact Q series products.

super-compact and ultra-lightweight PENTAX Q10, barely larger than a
deck of cards, offers digital-SLR-quality photography for photographers
of all levels. Based on the popular PENTAX Q (launched in August 2011) –
the world’s smallest, lightest digital interchangeable lens camera* –
the Q10 features a newly adopted CMOS image sensor and an upgraded
algorithm to provide users with improved performance, including higher
quality images and faster autofocus (AF) operation.

In addition,
the new Q10 retains all the creative features of its predecessor –
including the bokeh control function to create a defocused effect
typical of an SLR camera, and the Smart Effect modes to apply various
built-in filters with a simple turn of the dial – allowing photographers
to easily express their creativity. While its overall exterior design
closely resembles the PENTAX Q, which was designed as a miniature
version of a full-scale digital SLR camera, the PENTAX Q10 provides
several upgrades in its body design, such as an improved grip for a more
stable hold of the camera and attractive color options.

only does the new PENTAX Q10 have a tiny footprint but it packs a
powerful punch when it comes to picture taking, especially when compared
to any smart phone or digital point-and-shoot camera,” explains John
Carlson, Sr. Manager of Sales and Marketing, PENTAX.  “With the
availability of a K-Mount adapter for the PENTAX Q-series of cameras, we
have extended this camera category to fulfill endless photographic
possibilities for Q users, who can now use any one of 25 million PENTAX
K-mount lenses with their Q system**.”

Introduced along with the
Q10 is the new super-compact and lightweight Q-Mount PENTAX 06 Telephoto
Zoom lens. This high performance, interchangeable zoom lens features an
F2.8 maximum aperture throughout its entire 15-45mm zoom range and is
designed for exclusive use with the PENTAX Q-Mount line of digital
cameras. When mounted on a PENTAX Q-mount digital camera body, it covers
focal lengths from 83mm medium telephoto to 249mm telephoto (equivalent
35mm format) ideal for portraits, sports events and landscape

Also available is the new Adapter Q for K-mount
lenses – a lens mount adapter that makes it possible to use PENTAX
K-mount lenses on PENTAX Q series cameras. By using this adapter to
attach any K-mount lens onto a PENTAX Q series camera, the focal length
of the lens is extended by approximately 5.5 times in the 35mm format.
For example, the extension in focal length results in the ability to use
the smc PENTAX-DA* 300mm F4 ED[IF] SDM telephoto lens as a 1650mm
super-telephoto lens, (35mm equivalent) making it ideal for
photographing celestial bodies and very distant scenery.

mechanical shutter has been incorporated in this adapter to prevent
“rolling shutter distortion” – a problem that results in distorted
images of the subject due to the camera shake caused by photographing
fast moving subjects and/or by using a super-telephoto lens. An optional
tripod bracket is available to securely stabilize the camera system
when longer lenses are attached.

PENTAX Q10 Features

Exceptional image quality
to the incorporation of a newly designed back-illuminated CMOS image
sensor with outstanding high sensitivity and low-noise characteristics,
the PENTAX Q10 delivers high resolution images with approximately 12.4
effective megapixels, and a top sensitivity of ISO 6400. The combination
of a high-performance imaging engine, and exclusively designed, high
performance Q-mount lenses, enables  the PENTAX Q10 to provide clear,
high contrast images rich in gradation and texture, even at the edges.
With high sensitivity noise minimized, the photographer can use the
entire sensitivity range from ISO 100 to the highest ISO 6400 for sharp,
clear images. The photographer can even take advantage of the built-in
HDR (High Dynamic Range) function, which produces one composite photo
from multiple images, to create beautiful, finely detailed images free
of whitewashed highlights and blacked out shadows.

Upgraded AF performance
to the new high sensitivity image sensor and an upgraded AF algorithm,
the PENTAX Q10’s autofocus operation is much faster than before, even in
dimly lit locations or with a telephoto lens. An AF Assist Light is
provided on the camera body to optimize focusing accuracy in the dark,
while the Face Recognition AF function automatically detects up to 12
faces and pinpoints the focus on a main subject.

Quick Dial for creative visual effects
assigning the creative Smart Effect function to the easy-to-access
Quick Dial positioned on the camera’s front panel, the photographer can
effortlessly add the desired finishing touch to an image, while
previewing the effect on the camera’s 3 inch LCD display. With four
positions on the Quick Dial, the photographer can assign four of their
favorite effects from the nine Smart Effect modes in advance. In order
to customize the PENTAX Q10 to accommodate specific shooting styles and
user preferences, the user can also assign other preferences – such as a
custom image setting or a digital filter or an aspect ratio setting –
to this dial.

A selection of image-processing tools to create personalized images

• Custom Image function to add distinctive finishing touches.
• Digital Filter function for artistic visual effects – a total of 19
built-in digital filters are available. Eleven filters such as Toy
Camera, Invert Color and Posterization can be applied even during the
shooting of still images and movie clips, while the remaining eight are
applicable only during playback. The user can even apply different
filters one after another to a single image to create more unique visual

• Smart Effect function for
simple dial control of finishing touches to quickly and effortlessly
add a desired finishing touch to an image, while previewing the effect
on the camera’s LCD monitor. From nine Smart Effect modes, including
Brilliant Color, which provides a high saturation finish, and Cross
Process, with its dramatic unique-toned finish, the user can preselect
up to four favorites to the dial in advance.

High quality, Full HD movie recording of extended movie clips
PENTAX Q10 comes equipped with a Full HD video capture function
employing the H.264 recording format, allowing the user to capture high
quality, extended movie clips (1920 x 1080 pixels) at a frame rate of 30
frames per second. The user can also take advantage of the advanced
image processing tools like the Smart Effect modes*** and other in-body
movie editing tools during movie shooting. With a push of a button, the
PENTAX Q10 even offers autofocus operation during movie shooting. The
PENTAX Q10 also provides a micro-HDMI terminal (type D), which allows
the user to simultaneously output both Full HD movie clips and sound to
external devices via a single terminal.

Effortless Bokeh control
PENTAX Q10’s unique bokeh control function allows the user to create
images where their subject stands out by automatically assessing the
relative distance between the in-focus subject and obtrusive objects in
the field of view. Since this function simplifies the advanced,
SLR-caliber technique of intentional defocusing, even a first time
digital photographer can effortlessly capture high quality images with
the beautifully defocused foreground and/or background.

SR mechanism for sharp, blur-free images
PENTAX Q10 incorporates the PENTAX-developed SR (Shake Reduction)
mechanism, which automatically shifts the CMOS image sensor to offset
camera shake detected by the camera’s motion sensor. As a result, the
PENTAX Q10 produces sharp, blur-free images even under demanding
conditions that are prone to camera shake, such as when using a
telephoto lens, shooting in the dark without flash illumination, or
capturing landscapes in the twilight.

Simple, user-friendly Auto Picture and Scene modes
PENTAX Q10 features the PENTAX-original Auto Picture mode, which
automatically selects the most appropriate shooting mode from such
options as Portrait, Landscape and Macro for a given subject or scene,
then optimizes all affecting parameters, such as shutter speed,
aperture, white balance, saturation, contrast and sharpness. It also
provides 21 Scene modes including Night Scene Portrait, Pet and
Backlight Silhouette, allowing even an inexperienced digital
photographer to choose the best exposure mode for a complicated scene by
simply choosing an appropriate icon on the LCD monitor.

Dependable, flexible exposure system available only with digital ILC systems
PENTAX Q10’s comprehensive exposure system assures all the advantages
and flexibility of a digital interchangeable lens camera system. To
accommodate user preferences and varying photographic applications, it
offers a choice of four different exposure modes: the all-purpose
Programmed AE (P) mode, which automatically selects an optimum
combination of aperture and shutter speed; the Shutter Priority AE (Tv)
and Aperture Priority AE (Av) modes, which allow the photographer to
accurately reproduce specific creative intentions on resulting images;
and the Metered Manual (M) mode. The photographer can even instantly
switch the exposure mode from P mode to Av or Tv with a simple turn of a
control dial.

High speed continuous shooting at approximately five images per second
PENTAX Q10’s high speed continuous shooting mode allows the
photographer to capture up to five images (in JPEG recording format) in a
single sequence, at a maximum speed of approximately five images per
second. This mode comes in handy when trying to preserve the action of
fast moving subjects in a series of images.

Dependable DRII mechanism for effective dust removal
PENTAX Q10’s DRII (Dust Removal II) mechanism effectively prevents dust
spots from degrading captured images after the user changes lenses out
in the open. Like the PENTAX K-5 II and 645D SLR cameras, the Q10
incorporates a highly effective supersonic vibration mechanism, which
vibrates the image sensor at high speed to shake the dust off its

Built-in auto flash with pop-up mechanism
Q10 comes with a built-in auto flash (guide number 7 at ISO 200/m). The
photographer is able to use it at the default position, or raise it to
the pop-up position with simple operation to widen its discharge angle
to cover a 28mm angle of view (in the 35mm format).

Pricing and Availability
new PENTAX Q10 will be available at retail outlets nationwide and
online in October 2012. It will be offered in a Red or Silver kit
including the 02 zoom lens at a suggested retail price of $599.95. The
PENTAX-06 Telephoto Zoom lens will be available at retail outlets and
online in October 2012 with a suggested retail price of $299.95.
Finally, Adapter Q for K-mount lenses will be available in 2012 with a
suggested retail price of $249.95.

♦ Designs and specifications are subjects to change without notice.
♦ Q and Q10 are trademarks of PENTAX RICOH IMAGING COMPANY, LTD.

is a leader in the production of a variety of adventure ready digital
cameras including weather-resistant digital SLRs and stylish, compact,
waterproof cameras, as well as lenses, flash units, binoculars, scopes,
and eyepieces. For more than 90 years, PENTAX has developed durable,
reliable products that meet the needs of adventurous consumers and
businesses. With new headquarters in Denver, Colorado, PENTAX RICOH
COMPANY, LTD. effective October 1, 2011. Additional details may be found