Pentax K-30

Incorporates weather-resistant features

today announces the introduction of its new weather and dust resistant
digital SLR camera – the PENTAX K-30. Ideal for photographers with
active outdoor lifestyles, the new PENTAX K-30 combines a compact,
lightweight body with many advanced features found only in higher end
DSLR camera models, such as a weather, dust and cold resistant body, a
glass prism optical finder with 100% field of view, state-of-the-art
autofocusing, and full HD video recording capabilities.

“No detail was overlooked when designing the dynamic new K-30 to be
weather resistant,” explains John Carlson, Sr. Manager of Sales and
Marketing, PENTAX.  “Every seam, every button, every hinge has been
weather sealed for adventure-proof creative photography. Whether
enjoying outdoor activities such as hiking in the Rocky Mountains or on
vacation cruising along on the Maid of the Mist at Niagara Falls,
photographers can stop worrying about weather conditions and start
focusing on capturing the perfect shot.”

In addition to its versatile weather-proof capabilities, the new K-30
offers features including high-speed burst shooting at a maximum speed
of six images per second, a high-speed shutter unit with a top speed of
1/6000 second, and convenient dual electronic dials for quick, fingertip
access to exposure control and several Auto Picture and scene modes.
Coupled with an ergonomic grip that provides firm, comfortable control
of the camera, and a sporty, functional design, the K-30 assures
dependable, flawless performance in the field. The new K-30 is available
in three body colors: Crystal White and Crystal Blue, with brilliant,
glossy finishes reminiscent of the finish of an exclusive sports car;
and Black, for a traditional SLR look. It is also compatible with all
PENTAX K-mount lenses.

Major features include:

Weather resistant design ideal for travel and outdoor photography

Featuring 81 seals set in its compact, lightweight, portable body,
the K-30 is built to be weather, dust and cold resistant with proven
functionality in sub-freezing temperatures as low as 14°F (-10°C). Its
exterior has been designed to be both sporty and functional for active
outdoor photographers – a large grip provides a firm, secure hold of the
camera; a low-profile pentaprism housing for reduced height; and a
rounded, soft-rubber casing for a solid grip of the camera during
vertical shooting.

Newly developed SAFOX IXi+ Autofocus (AF) module for improved autofocus performance

The K-30 features the new state-of-the-art SAFOX IXi+ AF sensor
module, which assures responsive, high-precision autofocus operation by
incorporating a diffraction lens to minimize chromatic aberration in
accordance to the characteristics of each individual lens. A dedicated
sensor also factors the light source into its calculations at the time
of shooting. Additionally, 9 of its 11 focus points have cross-type
sensors to capture subjects in sharp focus, while a spotbeam assists the
AF system during low light situations. The K-30’s AF algorithm has also
been upgraded in all areas for efficiency and accuracy. A new expanded
area AF function allows the sensor module to continue to track a moving
subject in AF select mode, even when it moves out of a pre-assigned
auto-tracking area, by assessing distance data collected by neighboring
focus sensors. This greatly improves the accuracy and speed of detecting
moving subjects during autofocus shooting, and autofocusing performance
when using a telephoto lens.

High resolution, low noise, true-to-life image reproduction

The K-30 incorporates the latest 16 megapixel APS-C sized CMOS image
sensor with a large image-capturing area measuring 23.7mm by 15.7mm. It
assures high speed image data readout to deliver super high resolution,
rich gradation digital images with approximately 16.28 effective
megapixels. This image sensor is coupled in the K-30 with the PENTAX
“PRIME M” imaging engine for outstanding full 1080p HD movie clips
(1920×1080 pixels at 30 frames per second), in addition to outstanding
still image capture processing. The camera also minimizes luminance
noise at low sensitivities, while offering a wide sensitivity range
between ISO 100 and ISO 12800 (ISO 25600 maximum when expanded via a
custom function).

Optical finder with 100% field of view

Despite its compact body, which is smaller and lighter than
traditional mid level DSLR camera models, the K-30 comes equipped with a
glass pentaprism finder featuring a 100% field of view and
approximately 0.92X maximum magnification (with a 50mm f/1.4 lens at
infinity) to cover the entire field of view for easy focusing and
framing. Since its viewfinder delivers a clear view of the subject even
in the brightest sunshine while also eliminating parallax, the K-30
responds efficiently and reliably to demanding applications and
subjects, such as landscapes requiring delicate, high-precision framing,
and sports scenes where the timing of shutter release is critical. The
K-30 also accepts interchangeable PENTAX Natural-Bright-Matte III
focusing screens to facilitate manual focusing operation. Optional focus
screens include cross-lined and scale types, to accommodate more
specialized applications.

High-speed burst shooting at approximately six images per second

When photographing sporting events, concerts or wildlife, the K-30’s
high-speed burst shooting function comes in handy, allowing the
photographer to capture active, fast moving subjects in a series of
images at a maximum speed of approximately 6 frames per second (in JPEG

Advanced Live View shooting

Thanks to the latest CMOS image sensor and PRIME M engine, the K-30
offers a clear, true-to-life Live View at a smooth 60 frames per second.
It also features a focus peaking function during live view to improve
manual focusing speed and accuracy. Live View on the K-30 also offers a
choice of three grid display patterns including a Golden Section
overlay, and detailed information overlay if desired by the

High quality video recording

The PENTAX K-30 features full HD video recording to capture high
quality movie clips in 1080p resolution (1920×1080 pixels). The
efficient h.264 compression format offers a choice of frame rates (30,
25 or 24 frames per second) at 1080p, or up to 60 FPS at 720p, to
accommodate user specific applications. Video recording options are
flexible, allowing the photographer to select aperture or shutter
exposure control, while PENTAX Shake Reduction helps stabilize captured
video. Users may add creative artistic effects to recorded clips using
various Custom Image modes or record subjects in a series of video clips
with the Interval Movie Shooting mode.

User friendly Auto Picture and Scene modes

The K-30 features the PENTAX-original Auto Picture mode, which
analyzes a scene then automatically selects the most appropriate
shooting mode from Portrait, Landscape, Macro as well as others. This
allows the photographer to concentrate on image composition and other
creative elements while leaving more technical settings to the K-30,
such as shutter speed, aperture, white balance, saturation, contrast and
sharpness. The K-30 also offers 19 creative Scene modes, including
Night Scene Portrait, Pet, Backlight Silhouette, and more, to simplify
photographing unique subjects and scenes that often require uncommon
camera settings.

PENTAX Shake Reduction (SR) mechanism for sharp, blur free images
PENTAX K-30 incorporates the PENTAX-developed SR mechanism, which
effectively reduces blur due to camera shake by approximately four
shutter steps. Usable with all PENTAX compatible lenses*, including
those produced for film format SLR cameras, this mechanism produces
sharp, blur free images even under demanding conditions that are prone
to camera shake, such as when using a telephoto lens, shooting in the
dark without flash illumination, or capturing landscapes in twilight.
The K-30’s SR system also offers several other useful features to assist
the photographer during shooting, including an Automatic Horizon
Correction function to assure high precision image framing and
effortless adjustment of horizontal alignment, a Composition Adjustment
function to allow minute adjustments of image alignment
horizontally/vertically/axially, and an ASTROTRACER mode to eliminate
light trails during astronomical photography in combination with the
optional O-GPS1 GPS Unit (available separately).

* Lenses compatible with this mechanism: PENTAX K-, KA-, KAF-, KAF2-
and KAF3-mount lenses; screw-mount lenses (with an adapter); and 645-
and 67-system lenses (with an adapter). Some functions may not be
available with certain lenses.

A selection of image processing tools for creative, personalized expression

The K-30 features a Custom Image function, which allows the user to
easily and quickly select the desired finishing touch for a particular
image. Choose from 11 custom settings including Bleach Bypass that
creates a dramatic visual effect similar to that used in motion
pictures, and Cross Process to produce fanciful, eye-catching images
boasting dramatic colors. The K-30 also offers a choice of 19 creative
digital filters including Miniature, which transforms an actual scene
into what appears to be an image of miniature models. These filters add
distinctive visual effects to captured images producing creative,
artistic images without the need for a computer. The user can further
expand the creative possibilities by applying multiple filters and
processing modes to a single image.

Choice of two power sources

In addition to the included lithium ion battery capable of capturing
approximately 480 images with a single charge**, the K-30 can also be
powered by four AA-size batteries using the optional D-BH109 AA Battery
Holder. Since AA batteries can be easily obtained almost anywhere around
the world, there’s no worry about battery shortages, even when shooting
for an extended period of time or in remote locations.

** Under testing conditions prescribed by PENTAX, using the D-LI109 Rechargeable Lithium-ion Battery with no flash discharges.

Additional features include:
• Large, wide angle viewable 3-inch LCD monitor with approximately 921,000 dots of resolution
• 77 segment multi-pattern metering system for accurate light measurement
• DR (Dust Removal) mechanism to shake dust off from the surface of the CMOS image sensor
• PENTAX-designed Hyper control system to assure fast and flexible response to the photographer’s creative intentions
• Dynamic range expansion function to compensate for blown out (overexposed) and muddy (underexposed) areas of an image
• Retrieve and save RAW data from buffer memory for a just-recorded JPEG image
• RAW/Fx multi-function button for on-the-fly switching of image file
formats, as well as for assignment and instant recall of other specific
• SILKYPIX Developer Studio 3.0 for PENTAX (RAW processing engine developed by Ichikawa Soft Laboratory) included

Pricing and Availability
The new PENTAX K-30 will be available at retail outlets nationwide and
online in July 2012 with a suggested retail price of $849.95 for body
only, and $899.95 for the kit including the DA L 18-55mm zoom lens.

PENTAX is a leader in the production of a variety of adventure ready
digital cameras including weather-resistant digital SLRs and stylish,
compact, waterproof cameras, as well as lenses, flash units, binoculars,
scopes, and eyepieces. For more than 90 years, PENTAX has developed
durable, reliable products that meet the needs of adventurous consumers
and businesses. With new headquarters in Denver, Colorado, PENTAX RICOH
COMPANY, LTD. effective October 1, 2011. Additional details may be found