Phase One and ALPA of Switzerland Announce Partnership For New Fine Art Camera System

With a desire to create a compact medium format camera solution, Phase One and ALPA Capaul & Weber Ltd. have announced a product development partnership.

ALPA co-owners Thomas Weber and Ursula Capaul along with Phase One President and CEO Henrik O. Håkonsson comment on the partnership in the press release below:

Phase One and ALPA of Switzerland announce Alliance – Reveal Plan for a new Fine Art Camera System

Phase One and ALPA Capaul & Weber Ltd announce partnership

Phase One and ALPA Capaul & Weber Ltd announce partnership

COPENHAGEN and ZÜRICH, September 16th, 2014 — Phase One A/S and ALPA Capaul & Weber Ltd. have agreed to enter into a long-term strategic and cooperative alliance in the development and marketing of premium products for the world’s most demanding fine art photographers.

Shortly, Phase One and ALPA plan to launch a new A-series camera system that builds on the products and technologies from both industry leaders. The A-series represents a pioneering development in the market for compact solutions offering full frame medium format image quality, and is expected to be a category-defining product.

ALPA co-owner, Ursula Capaul welcomes the new alliance, “We are thrilled to bring the best of ALPA compact products together with Phase One to create exciting new solutions for the world’s fine art photographers.”

“We have long dreamed of making solutions for photographers seeking more compact medium format systems,” said Thomas Weber, co-owner of ALPA. “By joining together with Phase One in our new Fine Art Camera System Alliance, we can now achieve this dream.”

Henrik O. Håkonsson, CEO and President of Phase One adds, “ALPA is world renowned for its Swiss style mechanical precision and overall excellence. Now, allied with Phase One’s market-leading digital imaging products, together we can create compact high-quality products unlike anything on the market today. We look forward to delighting the world’s most demanding fine art photographers with a whole new class of exciting products.”

About Phase One
Phase One is the world’s leader in open-platform, high-end camera systems and solutions. Phase One cameras, digital backs and lenses are designed to deliver superior quality image capture and investment value. Phase One’s Capture One Pro and Media Pro software help streamline capture and post-production processes for both medium format and DSLR cameras. Phase One products are known for their quality, flexibility and speed enabling pro photographers shooting in a wide range of formats to achieve their creative visions without compromise.

Phase One is based in Copenhagen with offices in New York, London, Tokyo, Cologne, Hong Kong, Shanghai, Sydney, and Tel Aviv. Phase One and Capture One are registered trademarks of Phase One A/S. All other brand or product names are trademarks or registered trademarks of their respective holders.

Learn more about Phase One here:
Phase One at http://www.phaseone.com
Twitter at http://www.twitter.com/PhaseOneWW
Facebook at http://www.facebook.com/pages/Phase-One/184811514906561
Google+ at https://plus.google.com/+phaseone/posts
Linked In at http://www.linkedin.com/company/16665

About ALPA Capaul & Weber Ltd.
ALPA is a leading designer and provider of high-end medium format photographic tools. ALPA cameras are manufactured by lovers of craftsmanship for a small group of connoisseurs. Cameras of this caliber can be compared to precious musical instruments.

ALPA Capaul & Weber Ltd. is based in Zürich. ALPA is a registered trademark of ALPA Capaul & Weber Ltd. All other brand or product names are trademarks or registered trademarks of their respective holders.

Learn more about ALPA here:
ALPA of Switzerland at http://www.alpa.ch
Twitter at http://www.twitter.com/alpacameras
Facebook at https://www.facebook.com/pages/ALPA-of-Switzerland/122503481120936
Google+ at https://plus.google.com/105461866270944470015/posts
Linkedin at http://www.linkedin.com/pub/alpa-of-switzerland/5/a87/144