Ricoh Announces New Pentax K-70 DSLR

Designed with outdoor photographers in mind, the new Pentax K-70 is a 24-megapixel APS-C sensor DSLR featuring dustproof and weather-resistant construction, able to withstand temperatures down to 14 degrees Fahrenheit.

Pentax K-70

The 24-megapixel APS-C Pentax K-70 features weather-resistant design.

Priced at $649, the K-70 includes several features previously restricted to more expensive K-series cameras, such as Pentax Pixel Shift Resolution System and an AA (anti-alias) Filter Simulator. With continuous shooting at 6 fps, the K-70 can capture bursts of up to 10 RAW images or 40 JPEGs. There are also several interval shooting modes built-in to the camera.

Alongside the new K-70, Pentax is also introducing a weather-sealed telephoto zoom, the HD PENTAX-DA 55-300mm f/4.5-6.3ED PLM WR RE, which provides a 35mm-equivalent range of 84.5-460mm, and priced at $399. Availability of both the camera and lens will be announced in July. See the press releases below for complete details announced today.

HD PENTAX-DA 55-300mm f/4.5-6.3ED PLM WR RE

Announced along with the K-70 is a new weather-sealed 55-300mm zoom.

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FOR IMMEDIATE RELEASE

Ricoh Imaging unveils weather-resistant, advanced digital SLR camera designed for the great outdoors PENTAX K-70 incorporates speedy, high-accuracy AF, ultra-sensitive imaging engine and other technologies for producing high-resolution images in a wide variety of challenging conditions

DENVER, Colo., June 8, 2016—Ricoh Imaging Americas Corporation today announced the PENTAX K-70 advanced digital single-lens reflex (SLR) camera. Compact, dustproof and weather-resistant, the new PENTAX K-70 camera incorporates features — many of which have previously only been available on top-of-the-line PENTAX models — that enable photographers to produce high-resolution still photos and HD videos in a wide variety of challenging conditions, including low light and temperatures as low as 14°F (-10°C). The camera’s weather-resistant capabilities and compact design make it an ideal photographic companion for hikers, climbers and snow sports enthusiasts, as well as for nature and landscape photographers.

With a newly developed image accelerator unit providing a top sensitivity of ISO 102,400, plus the PENTAX-developed PRIME MII image processor, the PENTAX K-70 is capable of capturing highquality images in extremely low-light conditions. A new Hybrid Autofocus (AF) system, integrating both image-plane phase-matching and contrast-detection autofocus technologies, delivers fast and accurate autofocus, and—in a PENTAX “first”—continuous autofocus is available for HD video recording.

“PENTAX has a long history of developing cameras and lenses that can withstand the rigors of the great outdoors. The K-70 goes a step further, with new, advanced features that enable the creation of higher quality images and make the camera very easy to use, both in the backyard and in the field,” said Kaz Eguchi, president, Ricoh Imaging Americas Corporation. “Combined with any one of our many available weather-resistant lenses, this camera is in a class of its own for outdoor photography.”

The PENTAX K-70 provides a variety of advanced features found only in Ricoh’s high-grade PENTAX K-series models, such as the PENTAX Pixel Shift Resolution System, which produces high-resolution, finely detailed images. These also include an AA Filter Simulator that effectively eliminates moiré without the need for an anti-aliasing filter, a variable-tilt LCD monitor, and an in-body shake-reduction mechanism that reduces the effects of camera shake up to 4.5 shutter steps. The K-70 also incorporates built-in Wi-Fi for remote shooting and easy transfer to smart devices using Ricoh’s dedicated Image Sync app.

The PENTAX K-70’s exterior is designed with outdoor operations in mind. Features such as a newly designed grip, mode dial and control buttons on the camera’s top and back panels are designed to be easy and intuitive to operate, even with a gloved hand. It also comes equipped with an outdoor-friendly LCD monitor with an illumination control that can be instantly adjusted to the lighting level of any shooting location. The K-70 also has a red-light display function which keeps ambient light from interfering with astro- and nightscape photography.

In conjunction with the PENTAX K-70 camera, Ricoh Imaging is announcing the HD PENTAX-DA 55-300mm f/4.5-6.3ED PLM WR RE lens, a compact, weather-resistant telephoto zoom (see details in separate news release, also issued today); plus the Cable Switch CS-310, a remote shutter release designed especially for use with the K-70.

| Pricing and Availability |
Availability of the PENTAX K-70 camera, which comes in black and silky silver finishes, will be announced at the beginning of July. When available, it can be purchased at www.ricohimaging.com for $649.95, as well as at Ricoh Imaging-authorized retail outlets throughout North America.

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FOR IMMEDIATE RELEASE

Ricoh Imaging announces compact, lightweight and weather-resistant HD PENTAX-DA 55-300mm lens Advanced-design telephoto zoom lens delivers high-speed, quiet autofocus and outstanding optical performance in an extremely portable package

DENVER, Colo. June 8, 2016 – Ricoh Imaging Americas Corporation today announced the HD PENTAX-DA 55-300mm F4.5-6.3ED PLM WR RE lens. Designed for use with PENTAX K-mount digital single-lens reflex (SLR) cameras, this new, weather-resistant 5.5X telephoto zoom lens provides enhanced autofocus (AF) and outstanding optical performance in a compact and lightweight package.

The lens provides effective focal lengths between 84.5mm and 460mm when mounted on a PENTAX APS-C format digital SLR, including the new PENTAX K-70 announced today (see separate news release). Its design enables quiet, high-speed AF operation in still-image shooting, as well as smooth and quiet AF tracking operation during video recording, with minimal mechanical noise created by focus and aperture shifts.

PENTAX HD (high-definition) coated optics deliver sharp, bright, high-contrast images free of flare and ghosting. The HD PENTAX-DA 55-300mm F4.5-6.3ED PLM WR RE lens offers a minimum focusing distance of 37.4 inches (0.95 meters) to further expand the range of photographic applications. With a fully retractable design, the lens measures only 3.5 inches (89 millimeters) long when retracted, and weighs less than one pound (442 grams), making it easy to carry around, even for casual shooting.

Fully weather-sealed, this lens is a durable and dependable companion for outdoor shooting—even in rain, snow or other wet conditions—when used with any of the many weather-resistant PENTAX DSLRs, such as the new K-70.

| Pricing and Availability |
Availability of the HD PENTAX-DA 55-300mm F4.5-6.3ED PLM WR RE lens will be announced in early July. When available, it can be purchased at www.ricohimaging.com for $399.95, as well as at Ricoh Imaging-authorized retail outlets throughout North America.

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| About Ricoh Imaging Americas Corporation |
Ricoh Imaging Americas Corporation is a subsidiary of Ricoh Company Ltd., a global technology company specializing in office imaging equipment, production print solutions, document management systems and IT services. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. The company now known as Ricoh Imaging Americas Corporation was originally founded in 1919, under the name Asahi Optical Joint Stock Co. and launched its first SLR camera in the 1950s under the PENTAX name. Today, Ricoh Imaging Americas Corporation continues to produce the heritage-rich, award-winning line of PENTAX DSLR cameras, lenses and sport optics equipment as well as Ricoh’s offering of stylish and compact digital cameras, known for their wide-ranging, rich set of features. For further information, please visit www.ricohimaging.com

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