Samsung HMX-P300 and HMX-P100

New One Touch Sharing feature

CES, Las Vegas – January 5, 2011 -Samsung Electronics Co. Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the two latest point-and-share camcorders in its 2011 portfolio. The Full HD HMX-P300 and HMX-P100 have been designed for those who love sharing videos with friends and family, and enjoy capturing film spontaneously and uploading just as quickly. Stylish, pocket-sized and affordable, the HMX-P300 and HMX-P100 have been created to be carried anywhere, and make uploading and sharing special moments both easy and fun.  

The HMX-P300 and HMX-P100 follow the Samsung HMX-E10 model, bringing with them the latest developments in Samsung imaging technology, ultimately comprising some of the best value point-and-share camcorders on the market. Key developments including a 5M BSI (Back Side Illuminated) CMOS sensor, which dramatically improves low-light recording and HD movie recording, are available in the P100. The HMX-P300 and HMX-P100 are also the ultimate point-and-share camcorders for those who want to upload their videos quickly and easily. Through the new One Touch Sharing feature, users can select which website they want to upload files to directly from the LCD screen. Both point-and-share camcorders come with advanced Intelli-Studio 2.0 software pre-installed so it’s easy to connect to a PC and start sharing straight away.

The HMX-P300 is also specially adapted to make video capture easy from any angle, by including a 3x Optical Zoom and Pivot Recording Mode, enabling you to capture greater detail at any occasion, such as concerts or sporting events, in horizontal or vertical frames. The 3x Optical Zoom allows you to record in clear and brilliant detail while on-the-go, without sacrificing video quality. The 3” 230K pixel Touch LCD screen can also rotate to give multiple shooting angles that allow the user a full, clear view of their subject without sacrificing the shot through portrait or landscape orientation. To make sure that you don’t miss any of the action, the Samsung HMX-P100 is also built with an LCD screen that has an 80-degree viewing angle, so no matter how you’re holding your point-and-share camcorder, you’ll enjoy a clear view every time. Both point-and-share camcorders can also function as cameras, with 8M Pixel (HMX-P300) and 5M Pixel (HMX-P100) still image capture.  

 “The HMX-P300 and HMX-P100 are the perfect point-and-share camcorders for customers who get as much enjoyment in sharing their videos as they do from capturing them,” said Mr. Hyunho Chung, Executive Vice President and Head of the Digital Imaging Business, Samsung Electronics. “Sharing our videos with friends and family through social networking sites and blogs is one of the great pleasures in capturing live footage, and we’ve used the latest Samsung technology to make this easier than ever. These point-and-share camcorders are ideal for anyone who has a busy lifestyle, but still enjoys capturing and sharing eye-catching moments on-the-go. They’re small and stylish enough for you to want to take everywhere.”

New experiences in quality and usability
The HMX-P100 and P300 are built to make sharing movies easier than ever through the One Touch Sharing feature. Once the point-and-share camcorder is connected to a PC via the built-in USB arm, videos will upload automatically, saving time with file transfers and making sure you never forget to share special memories with friends and family. In addition, the HMX-P300 and HMX-P100 can also capture great still photographs, eliminating the need to carry around a separate camera.

Both the HMX-P100 and HMX-P300 are built with mobility in mind. Using Micro SD technology, the camcorders are much smaller and more compact than conventional point-and-share camcorders. The slim bodies of the point-and-share camcorders can easily fit into a jacket pocket or handbag, while the built-in USB arms and USB charging features enable users to charge batteries and share images simultaneously without needing an additional cable.

The point-and-share camcorders include features to create the best possible image quality out of every situation. The innovative 5M BSI (Back Side Illuminated) CMOS sensor featured on the HMX-P100 records with twice the sensitivity of regular CMOS sensors to reduce image noise and distortion and dramatically enhance recording quality in low-light situations. The AF lens of the HMX-P100 also makes it easy to capture bright and clear movies anytime and anywhere.

In addition, the HMX-P300 and HMX-P100 include a number of smart features that make recording simple. The Auto Focus and Smart Auto functions on both models automatically adjust focus and shooting modes according to factors such as color, subject and brightness. Both point-and-share camcorders also feature new Smart Pause technology, allowing users to take a brief pause in filming before re-starting recording within the same file. This feature makes is much easier to edit and share footage, and ensure that users have the best video capturing experience.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 174,000 people in 193 offices across 66 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit