Canon PowerShot Cameras

PowerShot G15, PowerShot S110 and PowerShot SX50 HS

LAKE SUCCESS, N.Y., September 17, 2012 - Designed for photographers of
all levels, Canon U.S.A., Inc., a leader in digital imaging solutions,
today announces the addition of three feature-packed digital cameras –
the PowerShot G15, PowerShot S110, and PowerShot SX50 HS digital cameras
– providing advanced features, greater focusing speed and multiple-shot
speed in sophisticated, compact camera bodies.  All three models
include advancements in auto focus (AF) technology for high-speed
responsive AF systems that capture the moment as it happens, with
significantly reduced lag time[ii]. Both the PowerShot G15 and PowerShot
S110 models include a newly designed 12.1-megapixel High-Sensitivity
CMOS image sensor for exceptional light gathering and image quality. In
addition to improvements to focusing speed and shooting speeds over
their predecessors, each camera offers unique high-end features, such as
an f/1.8-2.8 5x optical zoom lens on the PowerShot G15. The PowerShot
S110 includes Wi-Fi connectivity for the ultimate in image quality and
on-the-spot sharing, while the PowerShot SX50 HS boasts the world's
first 50x optical zoom in a digital camera to date.

"Art is the
by-product of creativity and inspiration. With the introduction of the
advanced features in these three new PowerShot models, our customers
will have the right tools to put their creativity into action and
produce images that they will share for a lifetime," said Yuichi
Ishizuka, executive vice president and general manager, Imaging
Technologies and Communications Group, Canon U.S.A.

PowerShot G15 Digital Camera
The
powerful new PowerShot G15 builds upon the success of the G-series
providing some of the most advanced features in Canon's PowerShot
lineup. The PowerShot G15 continues this tradition with a new 28mm
wide-angle f/1.8 – f/2.8 lens with 5x optical zoom, great for low-light
shooting or dramatic shallow depth of field. The PowerShot G15 includes
Canon's HS SYSTEM where the camera's DIGIC 5 image processor and newly
designed Canon 1/1.7-inch 12.1-megapixel High-Sensitivity CMOS image
sensor work in tandem to enhance low-light image quality at a maximum
ISO speed of 12800. Enabling creative video capture, the PowerShot G15
shoots 1080p Full HD video with a built-in stereo microphone for great
sound and zooming is enabled for optimal framing while recording.

The
PowerShot G15 also features advancements in Canon's AF system with
improved AF times and reduced lag over previous G-series models. These
AF improvements also enhance the High-Speed Burst HQ mode allowing for
continuous capture of up to 10 frames at 12.1-megapixels. While shooting
still images or recording video the camera also utilizes Canon's
Intelligent IS to stabilize the image and provide crisp photos and
steady video.

The PowerShot G15 retains an accessory shoe for
Speedlites and an optical viewfinder as an option to the bright 3.0-inch
922,000-dot LCD display. For even more creative options, the PowerShot
G15 can accommodate additional optional accessories such as the Tele
Converter Lens, a Conversion Lens Adapter to allow the attachment of a
Macro Ring Lite or Macro Twin Lite to the camera, and a threaded Filter
Adapter for 58mm lens filters. For the wet and wild underwater
adventurer the new PowerShot G15 also has an optional WP-DC48 Waterproof
Case, capable of diving to depths of up to 130 feet.


PowerShot S110 Digital Camera
Style,
performance and wireless connectivity fit into your pocket with the new
PowerShot S110 digital camera. Built-in Wi-Fi features allow the camera
to share images and video to social networking sites through the Canon
iMAGE GATEWAY[iii] or to Wi-Fi enabled devices such as iOS or Android
smartphones and tablets[iv] with the free download of the Canon
CameraWindow app[v], or to other select PowerShot cameras, or to a PC.
The advanced wireless features let the camera act as a wireless network
and record GPS data[vi] acquired from a smartphone using the free
download of the Canon CameraWindow app[vii], or send images directly to a
Wi-Fi compatible printer[viii].

The PowerShot S110 includes a
24mm wide-angle lens with 5x optical zoom and bright f/2.0 aperture
ideal for low-light photography or soft backgrounds with shallow depth
of field. Featuring Canon's HS SYSTEM, the PowerShot S110 camera's DIGIC
5 image processor and newly designed Canon 1/1.7-inch 12.1-megapixel
High-Sensitivity CMOS image sensor work together to enhance low-light
image quality at a maximum ISO speed of 12800. As with the PowerShot
G15, the PowerShot S110 also features advancements in Canon's AF system
with improved AF times and reduced lag over previous S-series models.
These AF improvements also enhance the High-Speed Burst HQ mode allowing
for continuous capture of up to 10 frames at 12.1-megapixels. The video
capabilities of the PowerShot S110 are equally impressive with 1080p
Full HD video, built-in stereo microphone, optical zoom while shooting,
and convenient playback via HDMI output. Camera menu navigation, image
playback and viewing has been made simple and intuitive with a 3.0-inch
wide capacitive touch panel LCD screen, along with Canon's Touch Shutter
feature, which makes shooting easy and interactive.

The camera's
Intelligent IS system matches the shooting conditions with one of six
stabilization modes for smooth video and sharp images. Diving and
underwater enthusiasts will enjoy the new optional PowerShot S110
waterproof case, the WP-DC47, capable of diving to depths of up to 130
feet.

PowerShot SX50 HS Digital Camera
The new PowerShot SX50
HS includes a high-powered 50x optical zoom (24-1200mm) and 24mm
wide-angle lens with Optical Image Stabilization for clear steady images
even at full telephoto. To help maximize the potential of the 50x zoom
lens, are incredible 1080p Full HD video capabilities of the PowerShot
SX50 HS with stereo sound and optical zoom while recording. The
PowerShot SX50 HS includes Canon's HS SYSTEM where the camera's image
processor and CMOS image sensor work together to enhance low-light image
quality at a maximum ISO speed of 6400.

The PowerShot SX50 HS
also features advancements in Canon's AF system with improved AF times
and reduced lag over previous SX-series models. These AF improvements
also enhance the High-Speed Burst HQ mode allowing for continuous
capture of up to 10 frames at 12.1-megapixels.  For those tricky
overhead or low-angle shots, the camera features a new 2.8-inch
vari-angle LCD screen (461,000 dots) and Zoom Framing Assist to help
users locate, track and capture subjects while using the extreme
telephoto on the PowerShot SX50 HS. By pressing a button, the Zoom
Framing Assist Seek function remembers your previous zoom position,
zooms out to let you locate your subject, and zooms right back into the
saved position when the button is released.


A
second Zoom Framing Assist Lock button allows the camera to lock the
Image Stabilization onto the center of the frame for additional
compensation of camera movement, making it much easier to keep the
intended subject in frame. The camera also features an electronic
viewfinder, ideal for shooting in bright outdoor conditions. To help
make photography simple, Canon's Smart AUTO mode intelligently selects
optimal camera settings from 58 pre-defined shooting situations.

The
PowerShot SX50 HS can be set to capture 12-bit RAW + JPEG image files
for instant file back-ups and great latitude with post-processing and
image modification. A hot shoe allows for optional accessories such as
Canon Speedlites or additional lighting options.

Pricing and Availability
The
new PowerShot G15, PowerShot S110 and PowerShot SX50 HS digital cameras
are expected to be available in October 2012 for an estimated retail
price of $499.99, $449.99 and $479.99, respectively.
For more information, visit: www.usa.canon.com/powershot

About Canon U.S.A., Inc.
Canon
U.S.A., Inc., is a leading provider of consumer, business-to-business,
and industrial digital imaging solutions. With approximately $45.6
billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ),
ranks third overall in U.S. patents registered in 2011† and is one of
Fortune Magazine's World's Most Admired Companies in 2012. In 2012, for
the ninth consecutive year, Canon U.S.A. has received the PCMag.com
Readers Choice Award for Service and Reliability. Committed to the
highest level of customer satisfaction and loyalty, Canon U.S.A.
provides 100 percent U.S.-based consumer service and support for all of
the products it distributes. Canon U.S.A. is dedicated to its Kyosei
philosophy of social and environmental responsibility. To keep apprised
of the latest news from Canon U.S.A., sign up for the Company's RSS news
feed by visiting www.usa.canon.com/rss.

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