Along with the new EOS M5 mirrorless camera and EF-M 18-150mm f/3.5-6.3 IS STM for their mirrorless system, Canon also introduced the EF 70-300mm f/4.5-5.6 IS II USM tele zoom.
An interesting new feature is the Lens Information Display, an LCD on the lens barrel with three modes: focusing distance, focal length and shake amount. In focusing distance mode, the current distance and depth-of-field estimate are shown. Focal length mode displays the current zoom setting, and shake amount provides a visual gauge of how much the camera and lens are moving. The display can be set to black text on a light background or light text on a black background for improved visibility depending on ambient light.
To counteract camera shake, the lens incorporates an improved Image Stabilizer system which offers up to 4 stops of correction for handheld photography. It's compatible with both full-frame and APS-C Canon cameras. It will be available in November for $549.
The full press release is below.
MELVILLE, N.Y., September 15, 2016 – Having the right tool for the job has long been the mantra for professional photographers and hobbyists alike. Canon’s wide array of lenses provide users with a variety of creative options to help capture dynamic photos and videos with their DSLR cameras. Canon U.S.A., Inc., a leader in digital imaging solutions, announced today the new Canon EF 70-300mm f/4.5-5.6 IS II USM lens featuring NANO USM technology for high-speed and near-silent focusing in both still and video modes. The lens also features a new LCD information display and four-stop* image stabilization.
“To help photographers that are striving to create the most amazing pictures and videos possible, Canon is dedicated to developing the best tools to help them with their goal,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Having this new EF 70-300mm f/4.5-5.6 IS II USM lens in a photographer’s camera bag will surely help them achieve their creative vision.”
Designed with the user in mind, this affordable new lens includes technology to spark creativity and deliver excellent image and video quality from afar. This is the second Canon lens equipped with NANO USM technology, a focusing motor that combines the benefits of a ring USM (ultrasonic motor) for high-speed AF during still photo shooting and lead-screw type STM (stepping motor) for smooth and quiet video autofocusing (AF)
Features for the Canon EF 70-300mm f/4.5-5.6 IS II USM lens include:
- High-speed autofocus for shooting stills and smooth, near-silent autofocus when shooting video is achieved by incorporating NANO USM technology.
- New Lens Information Display shows focusing distance, focal length and shake amount.
- One UD Lens helps reduce chromatic aberration and delivers outstanding high resolution and high-contrast results.
- Image Stabilizer effect at up-to-4* stops of shake correction helps capture sharp images.
- Circular aperture (9 blades) helps deliver beautiful, soft backgrounds.
- Full-time manual focus allows manual focus adjustment while in AF Mode.
The Canon EF 70-300mm F/4.5-5.6 IS II USM lens is scheduled to be available in November 2016, for an estimated retail price of $549.99**.
For more information: http://www.usa.canon.com/
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World's Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact [email protected]
† Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.
* Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS-1D X digital SLR camera at a focal length of 300mm.
** Availability, specifications and price are subject to change without notice. Actual prices are set by individual dealers and may vary.