By shifting my camera, I could emphasize different parts of the sign- words, figures, cherry picker, etc. The brilliant red baackground seemed to make all of them great.
New York City is a favorite place for me. One can find all kinds of odd things there, like this man installing a coke sign. I was walking in the city, stopped at a curb waiting for a light change. I looked up and there he was. I put my bag down, whipped out my camera and shot a roll of film before he completed his installation and left.