"The development and release of the 10-24mm f/ 3.5-5.6 DX-NIKKOR lens continues Nikon’s tradition of providing expertly engineered tools for photographers to realize their unique creative vision,” said Edward Fasano, General Manager for marketing, SLR Systems Products at Nikon Inc. “The ultra wide-angle 10-24mm lens offers DX-format digital SLR shooters the outstanding performance for which NIKKOR optics are well-known and the opportunity to capture dramatic perspectives that only wide-angle lenses can achieve.”
The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens offers an array of versatile Nikon technologies, including Nikon’s compact Silent Wave Motor (SWM) technology for quiet, fast and accurate autofocus performance. An advanced optical formula, featuring two extra-low dispersion (ED) glass and three aspherical lens elements renders stunning images while minimizing distortion, a common problem with ultra wide-angle lenses.
A rounded diaphragm opening, combined with the seven-blade aperture, contributes to the 10-24mm lens’ ability to capture images with soft background effects, referred to by experienced photographers as the “bokeh.” Additionally, the new DX-NIKKOR lens offers the user two focus modes; manual and automatic and features an M/A mode that allows the photographer to quickly switch between the two modes. Both use an internal focusing (IF) design that enhances AF speed and eliminates lens barrel rotation and changes to lens barrel length during focusing.
Fully compatible with Nikon’s complete line of DX-format digital SLR cameras – including the D300, D90, D60, D40 and the newly announced D5000 – the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens enables photographers to broaden their view in new and interesting ways. FX-format shooters can also benefit from the AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED, as Nikon’s FX-format cameras – the D3X, D3, and D700 – will automatically apply the DX-Crop Mode when shooting.
The AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED will be available at Nikon authorized dealers beginning May 2009 at an estimated selling price of $899.95*. For more information, please visit www.nikonusa.com.
About the NIKKOR brand
With a comprehensive assortment of FX and DX-format lenses and focal lengths, from the new ultra-wide 10-24mm to the super-telephoto 600mm VR, Nikon photographers have come to rely upon the NIKKOR core technologies that contribute to their optical superiority. NIKKOR is the brand name for Nikon’s photographic lenses, which was created by adding an "R" to "NIKKO”, an abbreviation of Nippon Kogaku K.K., the original company name of Nikon Corporation at the time of its founding. In 1933, Nikon marketed its first camera lens under the NIKKOR brand name, the "Aero-NIKKOR” for aerial photography applications. Since then, NIKKOR has been used as a brand name for Nikon’s lenses that symbolizes durability, high image quality and optical excellence.
Nikon, At the Heart of the Image™. Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging technology and is globally recognized for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes consumer and professional digital SLR cameras, NIKKOR optics, Speedlights and system accessories; Nikon COOLPIX® compact digital cameras; COOLSCAN® digital film scanners; 35mm film SLR cameras; Nikon software products and Nikon sports and recreational optics. For the second consecutive year, Nikon D Series digital SLR cameras are recognized as “Highest in Customer Satisfaction with digital SLR cameras, Two Years in a Row, Tied in 2008.” according to the J.D. Power and Associates 2007 and 2008 Digital Camera Usage and Satisfaction StudiesSM. Nikon Corporation, the parent company of Nikon Inc., recently celebrated the 50th anniversary of its legendary F-mount lens-mounting system. Only Nikon has sustained an original lens mount for such an extraordinary period, ensuring that photographers can continue to leverage their previous investments while still taking advantage of new innovations. For more information, dial (800) NIKON-UX or visit http://www.nikonusa.com, which links all levels of photographers to the Web's most comprehensive photo learning and sharing communities.