Panasonic Releases World’s First Micro Four Thirds Camera

Smallest and Lightest Digital Interchangeable Lens Camera Available
Secaucus, NJ (September 12, 2008) – Panasonic today announced the world’s first Micro Four Thirds system camera, the LUMIX DMC-G1, the world’s smallest and lightest digital interchangeable lens camera, weighing in at approximately 385 grams (0.85 lbs).* Based on the new Micro Four Thirds System standard, the LUMIX G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half.** With the mirror-less system, the G1’s flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm – as specified in the Four Thirds System – to approximately 20 mm.

The new Panasonic LUMIX DMC-G1 will enhance the advanced photo quality and flexibility made possible by the Four Thirds™ System, and with its innovative design, consumers will appreciate the portability of a smaller camera body and lenses. The G1 will be available in mid-November as a kit with the new LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S lens. Also available in November, and announced today, is the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S.lens.

“With the LUMIX G1, we are filling a void that has existed for a long time in the digital camera market because consumers wanted the power of an SLR, but previous models were bulky and inconvenient,” said David Briganti, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX G answers this challenge as consumers can benefit from the flexibility of changing lenses; a quick Auto Focus; and a sensor that produces high-quality photos. By packing all those powerful assets into an extremely compact body with easy-to-use features familiar to point-and-shoot users, we are excited about G, as it brings new possibilities to the consumer.”

The LUMIX G1 is also the world’s first interchangeable lens camera that will come with color variety – with availability in black, blue and red models – allowing consumers to personalize their style through color, something very popular with point-and-shoot camera models.

For current Four Thirds users with a collection of lenses, an optional mount adapter will allow Four Thirds lenses to be compatible with the LUMIX G1.*** Also, today, with the introduction of the Micro Four Thirds System, Panasonic is announcing a wide-variety of accessories including: External Flash DMW-FL220(GN22); PL Filter: DMW-LPL52; Mount Adapter: DMW-MA1; Battery Pack: DMW-BLB13; DC Cable: DMW-DCC3; Soft Case: DMW-CG1; Soft Bag: DMW-BAG1; Shoulder Strap (Stylish) DMW-SSTG1-A/C/R; Shoulder Strap (Woven) DMW-SSTG2-W; Shoulder Strap (Leather) DMW-SSTG3-T.


The G1 is also compatible with current accessories: External Flash: DMW-FL360(GN36)/DMW-FL500(GN50); ND Filter: DMW-LND52; MC Protector: DMW-LMC52; Remote Shutter: DMW-RSL1; HDMI mini Cable: RP-CDHM15(1.5m), RP-CDHM30(3.0m).

The G1’s compact size can also be attributed to its electronic full-time Live View Finder, as opposed to a conventional optical viewfinder. The electronic Live View Finder, with an impressive and high-resolution 1,440,000-dot equivalent, allows the user to shoot the exact image the camera sees while also displaying information about the camera’s settings through the view finder. The G1 also features a clever built-in eye sensor, so the camera can detect when the user is nearing the view finder and automatically switches off the LCD, thus conserving battery life. Furthermore, the Live View Finder has a large 1.4x (0.7x on a 35mm equivalent) magnification and when using the G1 in manual focus mode, the frame in the view finder or LCD will enlarge by 5x or 10x (can adjust using the dial).

The Live View Finder and the bright 460,000-dot resolution, 3.0-inch LCD provide a 100% field of view, letting the user adjust settings before taking a shot, which is a great learning tool for consumers beginning to use manual controls as they can visually confirm the effects of changed settings. The LCD can also swivel 180 degrees horizontally and 270 degrees vertically, giving the consumer flexibility to take high and low-angle shots, and its Auto Power technology will automatically boost brightness by as much as 40% depending on the shooting condition so it remains visible in all lighting environments.

The G1 introduces a new Contrast AF (Auto Focus) function that is not only accurate and easy to use, but also very fast. Users can choose from a wide-range of AF modes, including multiple-area AF with up to 23 focus areas, 1-area AF with a selectable focus area, Face Detection, and AF Tracking. In the 1-area AF mode, the AF frame size can be changed by simply turning a dial. The G1 also has a Quick AF function that begins focusing as soon as the user aims the camera – no need to wait to press the shutter button halfway. This provides quicker focusing that can help capture the subject before the crucial moment passes.

Users familiar with point-and-shoot digital cameras, and new to the world of advanced interchangeable lens cameras, will benefit from Panasonic’s Intelligent Auto (iA) mode. When in iA mode, the G1 will detect the shooting condition and automatically adjust for the ultimate shooting results. Panasonic’s iA includes the following intuitive technologies.


•AF Tracking – Automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down.

•Intelligent Exposure – Helps prevents photos from being under- or over-exposed by analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash.

•MEGA O.I.S. – Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand movement from creating a blurry image.

•Intelligent ISO – Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.

•Intelligent Scene Selector – Senses the ambient conditions and will automatically select the appropriate mode from Scenery, Portrait, Close-up, Night Portrait or Night Scenery.

•Face Detection – Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear. Also features Digital Red-Eye correction.

The Panasonic LUMIX DMC-G1, a 12.1 Megapixel camera, also includes the following advanced features.

•Live MOS Sensor – Provides the best of both worlds with high image quality from a CCD sensor, and the lower-power consumption of a CMOS sensor. New technology makes it possible to read four channels of data simultaneously and deliver 60 frames-per-second full-time Live View images.

•Venus Engine HD – New imaging processor enhances noise reduction and provides independent gradation control for each of the R, G and B colors.

•Supersonic Wave Filter Dust Reduction System – Designed to prevent dust from adhering to the image sensor by vibrating 50,000 times per second, the filter repels dust and other particles.


•My Color Mode – Users can freely adjust the color, brightness and saturation while composing shots, allowing for more expressive and creative shots.

•HDMI Output – With an optional HDMI cable, the G1 can connect to an HDMI-capable High Definition television, such as a Panasonic VIERA Plasma or LCD. When connected to a VIERA, using VIERA Link capability, the TV’s remote control can direct the slideshow on the G1.

•My Menu – This new tab automatically stores the five most recently used menu selections for quick, convenient retrieval. The custom-setting can also be used to program a frequently-used function, which can be activated by pressing the down arrow on the cursor key. The color of the menu viewed on LCD can also be changed to three different colors: black, red, blue.

Pricing for the Panasonic LUMIX DMC-G1 and its Micro Four Thirds accessories will be announced in early October.
* As of September 12, 2008.
**Compared to the Panasonic LUMIX DMC-L10.
*** Needs an adapter (available as an optional accessory) to use Four Thirds lenses. Lenses that are not compatible with the Contrast AF function can be used with manual focusing. There are also some limitations to other functions. For details, see the following customer support site: http://panasonic.jp/support/global/cs/dsc/index.html

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE – The World’s Heritage, a project that will create the world’s largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.

LUMIX DMC-G1 Specifications
-K(Black), -A(Blue), -R(Red)
Type: Digital interchangeable lens system camera
Recording media: SD memory card, SDHC memory card, Multimedia card
Image sensor size: 17.3 x 13.0 mm
Mount: Micro Four Thirds mount
IMAGE SENSOR
Type: Live MOS Sensor
Total pixels: 13.1 Megapixels
Camera effective pixels: 12.1 Megapixels
Aspect ratio: 4:3 (Horizontal : Vertical)
Color filter: Primary color filter
Dust reduction system: Supersonic wave filter

 


RECORDING SYSTEM

Recording file format: JPEG(Design rule for Camera File System, based on Exif 2.21 standard), RAW, DPOF corresponding
Aspect ratio: 4:3, 3:2, 16:9
File size: 4:3 Aspect Ratio: 4000 x 3000 pixels, 2816 x 2112 pixels, 2048 x 1536 pixels; 3:2 Aspect Ratio: 4000 x 2672 pixels,  2816 x 1880 pixels, 2048 x 1360 pixels; 16:9 Aspect Ratio: 4000 x 2248 pixels, 2816 x 1584 pixels, 1920 x 1080 pixels
Image quality: RAW, RAW+Fine, RAW+Standard, Fine, Standard
Color space: sRGB, Adobe RGB
VIEWFINDER
Type: Live View Finder (1,440,000 dots equivalent)
Field of view: Approx. 100%
Magnification: Approx. 1.4x / 0.7x (35mm film camera equivalent)
with 50mm lens at infinity; -1.0 m-1
Eye point: Approx.17.5mm
Diopter adjustment: -4.0 ~ +4.0 [m-1]
AUTO FOCUS
Type: Contrast AF system
Focusing mode: AFs/AFc/MF
AF mode: Face detection / AF Tracking / 23-area-focusing / 1-area-focusing
AF detective range: EV 0-18 (ISO100)
AF assist lamp: YES
AF lock: AF/AE LOCK button or Shutter button halfway pressed in AFs mode
EXPOSURE CONTROL
Light metering system: 144-zone multi-pattern sensing system
Light metering mode: Intelligent Multiple / Center Weighted / Spot
Metering range: EV 0-18 (F2.0 lens, ISO 100)
Exposure mode: Program AE, Aperture Priority AE, Shutter Priority AE, Manual
ISO sensitivity: Auto / 100 / 200 / 400 / 800 / 1600 / 3200 / Intelligent ISO
Exposure compensation: 1/3EV Step ±3EV
AE lock: AF/AE LOCK button or Shutter button halfway pressed
AE bracket: 3,5,7 frame, in 1/3 or 2/3 EV Step, ±2 EV
WHITE BALANCE
White balance: Auto  / Daylight / Cloudy / Shade / Halogen / Flash / White Set 1,2 / Color temperature setting
White balance adjustment: Blue/amber bias, Magenta/green bias
Color temperature setting: 2500-10000K in 100K
White balance bracket: 3 exposures in blue/amber axis or in magenta/green axis
SHUTTER SYSTEM
Type: Focal-plane shutter
Shutter speed: 1/4000 ~ 60 and Bulb (up to approx. 4minutes)
Self timer: 2sec / 10sec / 10sec, 3 images
Remote control: Remote control with bulb function by DMW-RSL1 (Optional)
SCENE MODE
Advanced SCN mode: Portrait (Normal/Soft Skin/Outdoor/Indoor/Creative) / Scenery (Normal/Nature/Architecture/Creative) / Sports (Normal/Outdoor/Indoor/Creative) / Close-up (Flower/Food/Objects/Creative) / Night Portrait (Night Portrait/Night Scenery/Illuminations/Creative)
SCN mode: Sunset / Party / Baby 1,2 / Pet
BURST SHOOTING
Burst speed: 3 frames/sec (High speed) or 2 frames/sec (Low speed)
Number of recordable: 7 pictures (when there are RAW file with the particular speed). Unlimited consecutive shooting (when there are no RAW file), (depending on memory card size, battery power, picture size, and compression)
BUILT-IN-FLASH
Type: TTL Built-in-Flash, GN11equivalent (ISO 100 ・m), Built-in Pop-up
Built-in flash: Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction, Slow Sync., Slow Sync./Red-eye Reduction, Forced Off
X-Sync speed: Less than 1/160 second
Flash output adjustment: 1/3EV Step ±2EV
Flash synchronization: 1st. Curtain Sync, 2nd Curtain Sync.
Hot shoe: TTL Auto with FL360/FL500/FL220 (Optional)


LCD MONITOR

Type: Low temperature Polycrystalline TFT LCD
Monitor size: Free-angle 3.0inch / 3:2 Aspect / Wide viewing angle
Pixels: 460K dots
Field of view: Approx. 100%
LIVE VIEW
Digital zoom: 2x, 4x
Extra optical zoom : Max.2x (Not effective with full pixel recording. Magnification ratio depends on the recording pixels.)
Other functions:Highlight Display, Guide Lines (3 patterns), Real-time Histogram
FILM MODE
Color: Standard / Dynamic / Nature / Smooth / Nostalgic / Vibrant
Black and white: Standard / Dynamic / Smooth
Others: My Film1 / My Film2 / Multi Film
PLAYBACK
Playback mode: Single / 12, 30-thumbnail display, Calendar display, Zoomed playback (16x max.), /image rotation  (except for RAW), Slide show (duration is adjustable, also manual controllable), Playback of favorite pictures/ Resizing (selectable number of pixels), Trimming / Protection / Aspect conversion /  DPOF print setting
PROTECTION / ERASE
Protection: Single / Multi or Cancel
Erase: Single / Multi / All / Except FAVORITE
DIRECT PRINT
Print: PictBridge(Print size, Layout, Date setting is selectable )
INTERFACE
Digital: USB 2.0 High Speed
Digital video: MiniHDMI TypeC (1.3b corresponding)
Analog video: NTSC/PAL Composite (Switched by menu)
POWER
Battery: Li-ion Battery Pack (7.2V, 1250mAh)  (Included), Battery Charger/AC Adapter (Input: 110-240V AC) (Optional DC cable(DMW-DCC3) is required)
Battery life: CIPA Standard : Approx. 330 images(LCD), LVF : Approx. 350 images with LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S.
DIMENSIONS / WEIGHT
Dimensions (W x H x D): 124 x 83.6 x 45.2mm
Weight: Approx. 385g(Body only)
OPERATING CONDITIONS
Operating temperature: 0℃ to 40℃
Operating humidity: 10% to 80%
STANDARD ACCESSORIES
Software: PHOTOfunSTUDIO -viewer- 2.1 E, SILKYPIX® Developer Studio 3.0 SE
USB Driver
Standard accessories: Battery Charger/AC Adapter, Battery Pack, Body Cap, Video Cable, USB Connection Cable, AC Cable, Shoulder Strap, CD-ROM

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