Self-Publishing Success Story

A husband-and-wife team takes their photography to the best-seller‚’s list

Ibarionex R. Perello

Published January 1, 2005

Professional wildlife photographers Carl Sams and Jean Stoick were in their home studio editing images for their coffee-table book on white-tailed deer. Of the thousands of photographs this husband-and-wife team had accumulated over a decade of shooting together, they could select only 140 for the book. One image that wasn’t making the cut suddenly sparked an idea. Stoick was eyeing a photograph of a white-tailed deer interacting with a snowman.

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