Based in Mexico City, Jaime Rojo uses his background in conservation science, storytelling skills and a passion for wilderness to develop visual campaigns that engage the public in environmental issues. “Conservation can be understood from many different angles and I have tried to have, at least, a bit of experience in some of them,” he explains. “But in the end, I feel more inclined to the root of the concept, the protection of wilderness and wild places for the future.
Rojo takes a long-term approach with the majority of his projects in order for them to have a bigger impact. “During the last five years I have documented the story of the last free-flowing river in the Western Sierra Madre of Mexico, which is under threat of the construction of a dam, helping conservation organizations to engage the civil society for a change,” Rojo says. “Also, in collaboration with my iLCP colleague Octavio Aburto, I have experimented a little with the power of cross-media communications and created Natural Numbers, a series of short films that combines science, photography and creative graphics to explain the value of the natural capital and the conflicts of its exploitation in a dynamic format. And of course there’s The Living Med, a visual effort to document the Mediterranean Basin beyond the clichés, which I’ll be presenting at WiLDspeak.”
Another long-term visual communications project, The Living Med brings awareness to this threatened region. “From the wetlands of the Balkans to the cold Cedar forests of Northern Africa, the Mediterranean hotspot expands well beyond its shores. It’s one of the most biologically and culturally diverse regions in the world, and one of the most threatened, too. This project is a collaboration between three Spanish iLCP photographers, and together we aspire to attract the world’s attention to the endangered natural heritage of the Med, fostering a social movement that will facilitate and support the conservation initiatives needed to protect it.”
WiLDspeak—A Symposium on Photography, Conservation & Communications
November 16, 2015—Washington D.C.